Active Install requirement increase for App Certification

We are announcing an important update to the app certification requirements for app partners in the HubSpot App Marketplace. Effective May 15, 2024, the minimum number of active installs required for achieving app certification will increase from 6 to 60. However, we understand the effort and dedication you have put into your apps. Therefore, we are providing a grace period of 1 year for existing certified apps and apps currently in review to secure 60 installs, ensuring a fair transition.
This change is designed to enhance the quality and credibility of the apps available to our users. By setting a higher threshold for certification, we aim to ensure that only apps providing significant value and excellent user experience are certified.

What’s changing?

Starting from May 15, 2024, the minimum number of active installs required for app certification will be increased from 6 to 60. Below are additional details related to this change.

New Requirements for App Certification

• Active Install Increase: From May 15, 2024, apps must have at least 60 active, unique installs to qualify for and maintain certification. Active installs are counted as unique HubSpot production accounts unrelated to your organization, which show successful app activity within the last 30 days.
• Listing Duration: Apps must be listed on the Marketplace for a minimum of 6 months before the "certify app" button becomes active, allowing you to submit your app for certification.

Grace Period for Existing Apps

Existing certified apps that do not meet the new requirement of 60 active installs will be granted a one-year remediation period. During this time, developers should focus on increasing their active user base to meet the updated standards. Failure to achieve this by the end of the grace period may result in de-certification.

Additional Considerations

Certification evaluates several aspects of an app, including:

• Technical: Security, Privacy, Reliability, and Performance.
• User Experience: Usability, Accessibility, and overall value to customers.

These comprehensive criteria ensure certified apps deliver a high-quality experience and substantial value to HubSpot users.

This change reflects our ongoing commitment to enhancing the utility and integrity of the HubSpot App Marketplace. We encourage all app developers to review their current install counts and make necessary adjustments to meet the new certification requirements by the specified date.

For further details on applying for app certification, please refer to the guidelines on our official App Marketplace website. Otherwise, you can reach out to appcertification@hubspot.com with any questions.