HubSpot is the first CRM to launch a deep research connector with ChatGPT. The new HubSpot deep research connector lets you apply powerful, in-depth research capabilities to your own customer data in HubSpot without the support of an analyst or data team.
The HubSpot deep research connector allows you to do strategic research, conduct deep analysis on large datasets, test hypotheses, explore market opportunities, uncover insights through complex multi-variable analysis, and bring these insights back into HubSpot to boost marketing, sales, and service outcomes.
The connector supports core CRM objects: contacts
, companies
, deals
, tickets
, and their associations.
For example:
For more information about the connector and its use cases, visit the landing page.
With over 75% of HubSpot customers already using ChatGPT, we’re making it easy for you to apply powerful, doctorate-level research and analysis to your own customer data and context-and to put these business insights to work.
In addition to being easy to use, the HubSpot deep research connector is also easy to trust. Users only see the CRM data they’re allowed to access in HubSpot. For example, individual sales reps will only see pipeline data for deals they own or manage. HubSpot customer data is not used for AI training in ChatGPT.
One fun fact - the HubSpot connector is the first third-party connector available in ChatGPT’s connector registry and built using a remote MCP server!
Ensure your Super Admin or a user with App Marketplace permissions completes the HubSpot setup first, as their account must be connected before others can access the connector. Once enabled by a Super Admin, other users in your organization can follow the same steps to connect.
The HubSpot connector is currently only available in the web version of ChatGPT.
To connect your HubSpot CRM data to deep research in ChatGPT:
After connecting, you can access your HubSpot CRM data directly in deep research in ChatGPT using natural language—no additional technical setup required.
The HubSpot deep research connector will automatically be available to all HubSpot customers across all tiers who have a paid ChatGPT plan (Enterprise, Team, Pro, Plus, or Edu; EU customers will need a ChatGPT Team, Enterprise, or Edu plan.) To access the connector, individuals must have an active HubSpot user account and log in using their HubSpot credentials.
A HubSpot Super Admin or user with App Marketplace permissions must complete the initial setup (listed above) before other users can connect. The connector respects existing HubSpot permissions—users can only see the CRM data they’re allowed to access in HubSpot.
All functionality with the HubSpot connector is subject to HubSpot’s API usage limits and guidelines and ChatGPT is a third party service governed by your terms with OpenAI.
The HubSpot connector is live to all customers as of June 4, 2025.
Questions or comments? Join us in the HubSpot Community forum.