Skip to main content
Identify a visitor by email address. This links the visitor’s usertoken to their email address, allowing HubSpot to update an existing contact record or create a new one.
You should only use the identify method when you know the identity (i.e. the email address) of the person viewing the page. Using a placeholder email for unknown visitors will create a contact record with that placeholder email.

​
Usage

​
Notes

  • The identify function only sets the identities in the tracker.
  • The identities do not get passed to HubSpot until you make a separate trackPageView or trackCustomBehavioralEvent call.
  • HubSpot validates the email address used for any process that would create or update a contact record.
Last modified on September 9, 2026