Applying for app certification

What is app certification?

App certification involves the HubSpot Product team reviewing and confirming that your listed app meets these requirements for security, privacy, reliability, performance, usability, accessibility, and value. Once approved, your app listing page will show a “HubSpot Certified App” badge.

Why does it matter?

A certified badge on your app listing lets existing and prospective customers know the HubSpot Product team reviewed and approved your app. It’s ultimately a way to symbolize quality and build trust with app users. Learn more about how to build customer trust through app certification here.

How does it work?

Any eligible app partner can apply for certification through their app developer account. The HubSpot Product team will then review your submission and contact you to provide feedback or confirm your app’s certification.

Is my app eligible for certification?

Ensure your app is eligible for certification by reviewing our certification requirements. You won't be able to apply unless your app has at least six installs and the required amount of API traffic.

How do I apply for certification?

  • Log in to your developer account and navigate to App Marketplace > Listings 
  • Hover to the right of the app you’d like to certify and click Certify app




  • Create a demo video of your app, which should include: 
    • A brief overview of your integration
    • The installation process and any additional set up steps or requirements
    • A walkthrough of the post-installation customer experience, including:
      • Tasks performed
      • Data flowing to and from HubSpot
      • APIs used to push or pull data
      • HubSpot UI components (e.g. CRM extensions, timeline events, workflow extensions) your app integrates with or extends
      • The uninstall flow
Tip: Loomis a free tool you can use to record a demo video.
  • Provide testing credentials for your app so that the HubSpot Product team can evaluate its functionality
App certification application
  • Click Submit certification application

Why is the certification CTA not appearing for my app?

The “Certify app” button will only appear if your app is eligible to apply. Please review our certification requirements or reach out to your App Partner Manager if you have any questions about eligibility.

How will users know my app is certified?

Once certified, your App Marketplace listing will show a prominent “HubSpot Certified App” badge.

When a customer hovers over the badge, they will see additional information on how apps are certified.

Find your App Partner Manager and their email information by logging into your developer account and navigating to App Marketplace > Listings. Hover over your app, click More > View Listing Details.