After listing your app in the HubSpot App Marketplace, you can review performance metrics for your app in your developer account. This includes performance metrics such as usage data, install data, and listing analytics.
- In your app developer account, navigate Marketplace > App Listings. This will bring you to a dashboard with all your App Marketplace listings.
- Click the name of your app.
In the Installs tab, review detailed metrics on your app's performance. At the top, you can set the Frequency and Date range for your data.
You can analyze the following data:
- App installs
- App uninstalls
- App installs vs uninstalls
- Free vs Paid installs
- Free vs Paid uninstalls
- Install by Country
- Installs by Hub
In the Listing analytics tab, review metrics for the app's listing page. At the top, you can set the Frequency and Date range for your data.
You can analyze the following data:
- Pageviews
- Pageview Source
- CTA Usage
- Free vs Paid Pageviews
- Pageviews by Country
- Pageviews by Hub
In the User actions tab, review the type and count of user actions that ocurred from the app:
- At the top, you can filter your user actions by date range.
- In the table, review the following:
- User action: the type of activity that the user engaged in. For example, the number of contacts created from the app, the count of files uploaded, and more.
- Acitivity: the count of user actions.
- To sort the table by user action or activity count, click the table's headers.
To view all reviews that customers have submitted for your app, click the Customer Feedback tab.
In the Ratings & Reviews section, you can filter the reviews by the number of stars given, the customer's industry, and the customer's company size.
To reply to a review:
- Below the review, click Reply.
- In the dialog box, enter your reply to the customer, then click Send. This reply will be publicly visible on your app listing.
- To edit notifications for reviews received:
- In the top right, click the Actions dropdown menu and click Edit notifications.
- On the Notifications page, search for Marketplace and select Listing New Reviews to get notified when a customer leaves a review.
- To send your review link to a customer:
- In the top right, click the Actions dropdown menu and click Copy review link.
- Email or send this link to your customer for them to leave a review.
- To review all survey responses:
- In the left sidebar menu, click the Uninstall Survey Responses tab,
- To export the responses, in the top left, click Export. In the dialog box, click the File format dropdown menu and select XLSX, XLS, or CSV.. Then, click Export.
- To review any private feedback responses to your team, in the left sidebar menu, click the Private Feedback tab.
In the Key Resources section, review the following resources:
- App partner program benefits: the App Partner Program Benefits guide will lists all benefits that you get as a partner with a listed app on the Hubspot App Marketplace.
- Feedback survey: a feedback survey to provide feedback about the app partner experience.
- App partner manager: the contact information for your app partner manager.
In the App Activity section, you can review and export API usage data for your app:
- At the top, you can filter your API usage data by date range. By default, this will be set to All time.
- In the table, review the following:
- Date: the date the API calls were made.
- API: the API endpoint requested by the app.
- Successful calls: the count of API calls successfully made, without errors.
In addition to the above metrics, you can further measure engagement by including UTM parameters in the URLs on your app listing page. This enables you to view how much traffic is coming to your website from your listing page, using HubSpot, Google Analytics, or other analytics platforms of your choosing.
It's recommended to add UTM parameters to the following URLs included on your listing page:
- Supporting content on your App Marketplace listing page, such as your company website, supporting documentation, case study, and privacy policy.
- The OAuth install URL that customers use when installing the app.
For example, you could add the following string of UTM parameters to the end of your documentation URL:
?utm_campaign=appmarketplacelisting&utm_medium=referral&utm_source=hubspot
Please note:
It's recommended to use UTM parameters that are consistent with other UTM tracking you or your marketing team may be using. Learn more about the basics of UTM parameters and how to create UTM tracking URLs with HubSpot and Google Analytics.
To add UTM parameters to the OAuth install URL:
- In your app developer account, navigate to Apps.
- Click the name of the app to edit its details.
- In the left sidebar, navigate to Basic info.
- At the top, click the Auth tab.
- In the Redirect URLs section, update your redirect URL to contain your UTM parameters. This will update the app's install URL after saving, so you'll need to be sure you've updated any user-facing links to use the new URL.
- In the bottom left, click Save.
Please note:
The install button URL field has a limit of 250 characters. If your UTM parameters result in exceeding that limit, you may need to use a url shortener, such as Bitly.
To add UTM parameters to the app's supporting content:
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In your app developer account, navigate to App Marketplace > Listings.
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In the Marketplace Listings table, click the name of the app.
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In the top right, click Edit listing.
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On the Listing info tab, update the URL in the Install button URL field with your UTM parameters.
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At the top, click the Support info tab.
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In the Contact info, Support resources, and Terms of Service and Privacy Policy, sections, update the URLs with your UTM parameters.
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- Once you've updated your URLs, click Submit for review in the top right corner.
Once reviewed and approved, the URLs on your app's listing page will be updated with your UTM parameters. You can then use analytics tools, such as HubSpot or Google Analytics, to view traffic coming from your URLs as categorized by your UTM parameters.
Please note:
Because your app listing can be found through Google and other search engines, it's also important to ensure your listing is SEO-friendly. One recommended strategy to improve your SEO is through backlinks. Whether you're writing website content, sending out email newsletters, or drafting social media messages, consider adding links to your listing page, along with relevant information about your integration. You can further expand your reach through strategies like guest blogging to improve SEO authority.
Learn more about creative ways to earn backlinks, and check out HubSpot Academy's free lesson on link building.