Measuring app performance


You can view performance metrics for any app listed in the App Marketplace in your developer account.

Log in to your developer account. If you're a marketer, sales rep, product manager, or in another non-developer role, you may need to be added to this account. If you don't see it listed as an option, ask an admin or someone on your IT team for help.

  • From the main menu in your developer account, go to App Marketplace > Listings
  • Scroll down to the app you’d like to evaluate and hover to the right. Click More > View listing details.
  • You’ll see "Listing details" for your app.

App installs:

What’s this?

  • This is where you can track total app install counts.

Why does it matter?

  • Measuring install growth is a key performance indicator for your app. Used alongside ratings and reviews, you can get a holistic view of how your app is performing.

How should I leverage this data?

  • Track your monthly install count in a spreadsheet to report on month-over-month growth.
  • Measure the effectiveness of your app marketing campaigns by noting install count before and after the campaign. You'll be able to see if there's a bump in installs in addition to organic growth.
  • If your app is listed in the App Marketplace, track your progress towards the minimum 6+ active installs needed to apply for certification.

App uninstall feedback:

What’s this?

  • Users can now submit feedback when uninstalling an app. You can access and export this feedback from your developer account.

Why does it matter?

  • Customers uninstall integrations for a variety of reasons. They may be unhappy with the integration's functionality or pricing, or they may no longer have a need for it. The new integration exit survey gives you better insight into a user's motivation behind uninstalling your app.

How should I leverage this data?

  • You can use uninstall feedback to inform your product roadmap, adjust your pricing, fix a bug, or better understand your users.

How does it work?

To uninstall, users navigate to Connected apps and select an integration. Once they click More > Uninstall, they'll see this:

After completing the instructions on the page, they'll see the exit survey.
Based on their answers, users might see a few different questions. If they don't want to submit the survey, they can leave the questions blank and click "Done."

After a user submits an integration survey, you'll be able to see total survey submissions in your developer account. You can also export survey results if you want to dive into the feedback.


App partner manager

What’s this?

      • App partners get an app partner manager who acts as their main point of contact at HubSpot.

Why does it matter?

      • App partner managers act as a thought partner and answer questions that could not otherwise be answered via documentation.

How can they help?

        • For all questions or initiatives regarding your integration with HubSpot, include your designated App Partner Manager. They will serve as your internal liaison for all communications.
        • For any technical questions or issues regarding your integration with HubSpot, please email and CC your App Partner Manager to help ensure it is resolved ASAP.

Related docs

App certification requirements

App listing requirements