Default Themes

Last updated:
APPLICABLE PRODUCTS
  • CMS Hub
    • Starter, Professional, or Enterprise

HubSpot provides a set of default themes that content creators can use to build website pages without needing to modify the base theme. These themes are best suited for content creators who have less access to developer resources.

If you want to develop your own theme, it's recommended to start with the HubSpot CMS Boilerplate. However, you can download and modify default themes using the HubSpot CLI.

Below, learn about the currently available default themes.

Please note: CMS Hub Starter accounts only have access to the Growth theme.

Modifying the default themes

HubSpot’s default themes are located in a folder labeled @hubspot in the developer file system. This folder is read-only and the contents can only be modified by HubSpot. If you'd like to modify a theme, you will need to fetch the theme you want, and then upload the theme with your changes to a different folder than @hubspot.

Default themes listing

Feel free to download our default themes using the CLI commands listed. Learn more about the fetch command in the CMS CLI.

Growth theme

Growth Theme Homepage

Industry:

Any

Features:

  • 16 Modules
  • 11 Sections
  • 14 Templates

How to download:

hs fetch @hubspot/growth <destination-folder>

Session theme

A theme designed for Businesses.

Session theme screenshot

Industry:

Business Services, Consumer Services

Features:

  • 9 Modules
  • 18 Templates

How to download:

hs fetch @hubspot/session <destination-folder>

Default themes in maintenance mode

Note: The following themes have been moved to maintenance mode. They will no longer be updated with new features and will only receive updates as they relate to security, accessibility, and bug fixes. 

Barricade theme

A theme geared towards construction businesses. 

Barricade theme screenshot

Industry:

Construction

Features:

  • 10 Modules
  • 19 Templates

How to download:

hs fetch @hubspot/barricade <destination-folder>

Education theme

A theme designed for Schools, Colleges, or other educational institutions.

Education theme screenshot

Industry:

Education

Features:

  • 13 Modules
  • 18 Templates

How to download:

hs fetch @hubspot/education <destination-folder>

Martech theme

A website theme geared towards marketing technology businesses.
Martech theme screenshot

Industry:

Business Services, Marketing Agency

Features:

  • 9 Modules
  • 19 Templates

How to download:

hs fetch @hubspot/martech <destination-folder>

Rally theme

A theme designed for Businesses and Agencies.

Rally theme screenshot

Industry:

Business Services, Marketing Agency

Features:

  • 14 Modules
  • 19 Templates

How to download:

hs fetch @hubspot/cms-rally <destination-folder>

Sprout theme

A theme designed for Businesses and Agencies.

Sprout theme screenshot

Industry:

Business Services, Consumer Services

Features:

  • 15 Modules
  • 21 Templates

How to download:

hs fetch @hubspot/sprout <destination-folder>

Vitality theme

A theme designed for Businesses and Agencies.

Vitality theme screenshot

Industry:

Business Services, Healthcare, Consumer Services

Features:

  • 8 Modules
  • 18 Templates

How to download:

hs fetch @hubspot/vitality <destination-folder>

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