HubSpot Asset Marketplace Email Template Requirements

Last updated:

As of December 8th, 2021, we are no longer accepting submissions and updates of email templates to the Asset Marketplace. Please read our changelog announcement for more information.

The following requirements need to be met when submitting email templates to the Asset Marketplace.

1. CAN-SPAM Compliance

In order to stay compliant with the CAN-SPAM Act of 2003, marketing emails must include the physical mailing address of your business and a link for contacts to manage their email subscription preferences. We provide an Office Location Information module that includes tokens for:

  • Name
  • Street Address 1
  • Street Address 2
  • City
  • State
  • Zip
  • Email Type

If you are working with coded email templates, we also offer a listing of required HubL email variables and additional HubL email variables you can use.

2. Email Client Compatibility

Upon submission of your email asset, HubSpot will run litmus testing to check that your email is compatible with over 30+ email clients. HubSpot also understands that email client compatibility cannot guarantee “pixel perfect” displays in every email client and takes this under consideration when evaluating an email asset.

We strongly recommend you also test your email asset with tools such as HubSpot’s built in email preview, Litmus, Email on Acid, or other types of tools when building your email.


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