HubSpot Template Marketplace policies

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Thank you for your interest in building and listing templates on the HubSpot Template Marketplace. At HubSpot, we value our developer community and focus on delighting our customers with amazing solutions. We strive to collaborate with our developers to bring new solutions to solve customer needs.

Below you will find details about HubSpot's Template Marketplace Policies, which outline requirements for listing templates in the Template Marketplace. 

To learn more, please review the additional resources for further details:

Capitalized terms used but not defined in these policies have the meanings set forth in the HubSpot Marketplace Terms of Use. HubSpot uses the terms Service Offering and templates interchangeably.

Compliance with Template Marketplace Policies

You agree to comply with the terms and conditions of the Marketplace Terms of Use, Developer Terms and Developer Policy, the Template Marketplace Policies, Template Marketplace Guidelines, and the Template Branding Guidelines at all times, which are incorporated herein by reference. The Template Marketplace Policies and Template Marketplace Guidelines may include requirements that you must complete in order to be listed in the Template Marketplace. 

Other important terms that may be applicable

If you use the HubSpot Template Marketplace, you agree to comply with the HubSpot Marketplace Terms of Use.

If you use HubSpot Products or services, you agree to the HubSpot Customer Terms of Service

Template Marketplace compliance

Marketplace provider information

Marketplace providers must keep their provider information up to date at all times. Provider information must be kept accurate in the Provider Profile and Support Info sections. HubSpot reserves the right to remove or unapprove any template listing where any provider information (including email or website) is inaccurate, missing, or no longer functioning. 

Template ownership

Your template must be built or owned by you/your company. 

Use of another provider's marketplace content is not permitted

Templates must not use elements from an existing Template Marketplace listing created by another provider. Any template that was purchased or downloaded, or is a cloned version of  template purchased or downloaded from the Template Marketplace will be rejected or removed. Please refer to the Marketplace Terms of Use, specifically those terms addressing the Template Marketplace for more details on copyright infringement. 

Template variants as separate submissions are not permitted

Submitting templates with different variations of the following is not permitted:

  • Color variations: identical templates with different color schemes will not be counted as unique templates. For example, you cannot submit a template with a blue color theme, then submit a red version of the same template.  
  • Template layouts: submitting a template such as “Landing page with Right Sidebar” and “Landing Page with Left Sidebar” where the sidebar is simply swapped does not equate to being unique separate instances of a template.
  • Content variation: submitting template with content that is focused on Education and submitting the same template with content focused on Real Estate does not equate to being a unique separate instance of a template.

Free template limits

Template providers have the following limits for free Templates:

  • Twenty (20) free themes
  • Twenty (20) free standalone modules

Marketplace listing approval review process

The HubSpot Template Marketplace listing approval review process is as follows:

  1. Your submission will run through a series of automated checks to ensure that general requirements are met. If issues arise during this process, a modal will appear informing you of the issues with your template. You are then required to make the necessary changes and re-submit for approval.
  2. Once your submission passes the automated checks, it will then be added to a queue for the Ecosystem Quality Team to review. They will review the code, functionality, listing content, included assets (such as images, scripts, and more), and additional information that are related to your submission. If your submission is approved, an email will be sent to either the email address listed in your Provider Info section, or associated with the submission, notifying that your listing has been approved and will be listed in the Template Marketplace. If your submission is rejected, you will receive communications from the Ecosystem Quality Team with additional information and next steps for remediation. 


Template submissions & resubmissions

We may require you to make modifications or corrections to your Service Offerings or public facing templates based on the results of these tests. Failure to make corrections or modifications may result in your termination or removal from the Template Marketplace.

All template submissions and resubmissions undergo a review process and all requested modifications or corrections are required. Templates must be approved within three (3) reviews. Failure to make corrections or modifications may result in your termination or removal from the Template Marketplace per our Marketplace Terms of Use, denial of the template from being listed in the future, or suspension from the Template Marketplace. 

The submission queue

Our Ecosystem Quality Team works from a queue of submissions based on the order in which they were received. Most submissions are reviewed within one week, but review turnaround times can vary depending on the volume of submissions and complexity of said submissions. Please note that the team is not able to provide information on your template's current position in the queue or the timeframe until the review is completed. 

Templates that do not pass HubSpot's quality review will be moved to the bottom of the queue when they are resubmitted. Resubmitting your template, either from fixing issues from previous rejections or resubmitting while your template is still pending review, will move your template to the bottom of the queue.

Our team is dedicated to completing reviews as quickly as possible without compromising quality or thoroughness. Following our directions and requirements for submitting and listing your templates will help to ensure your template the first time in our QA review process

Support for published templates

Template providers are responsible for all code and files that are uploaded to the Template Marketplace. They must support their own work for the duration of the listing in the marketplace if there are any issues with their code or files.

You must offer email support for your template(s) and provide documentation via a publicly accessible URL. Tickets, phone, live chat, and Facebook Messenger are all optional forms of support. 

Self-reviews for listed templates are not allowed

Template providers and their team (including others at their company who may not have worked on their template) are not allowed to publish reviews of their own listings in the Template Marketplace. Violation of this requirement may result in removal from the Template Marketplace. 

HubSpot default generated classes are always subject to change. Instead, use custom classes that are assigned either through the Design Tools in the designated class fields or through local development by adding a custom class to your element tags.

Customer requests for receipt of purchase

If requested, template providers must be able to provide a detailed receipt that includes:

  • Template Listing Name
  • Template Listing Description
  • Date of Template Purchase
  • Price of Template
  • VAT Tax Information (if applicable)
  • Template Marketplace Provider Company Information

Removal of template listings

HubSpot reserves the right to remove marketplace listings for reasons including, but not limited to:

  • Bugs and/or defects that are present in the templates.
  • Broken third party libraries, files, and/or assets in the submission
  • Incompatibility with HubSpot's supported browsers
  • Use of copyrighted material such as images, icons, fonts, audio, and video that are not licensed for distribution
  • Templates that track users without their informed, explicit opt-in consent
  • Templates (including linking to content from the Template Marketplace or from your template demo) that includes:
    • Promoting or engaging in illegal activities
    • Derogatory, disparaging, and/or malicious content
    • Dishonest or false claims
    • Offensive content about race, religion, age, gender or sexual orientation
  • Modules will be removed if the module affects other elements of the page (view Module Requirements here).

Template rejections

HubSpot reserves the right to reject templates for reasons not listed above or in the Template Marketplace Guidelines, Marketplace Terms of Use, Template Marketplace Policies, or Platform Policies. In all cases, if your template is rejected, a HubSpot Technical Program manager will provide feedback via email. 

For All Participants

Additionally, "inbound" is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. This methodology extends to our Template Providers. As a Provider, your interactions with the various teams that work at HubSpot should mirror this methodology. Unsolicited outreach, whether 1:1 or through "broadcast", to HubSpot teams to promote your products and services could result in the removal of your company from the HubSpot Template Marketplace. 

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