HubSpot Account Types

 There are several types of HubSpot accounts, each with a distinct purpose. Below, learn about each account type and what they're intended for. 


Standard HubSpot accounts

A standard HubSpot account is the most common type of account. It’s where you’ll find all the tools, features, and settings included with your HubSpot plan. It can be free or paid, and is used as your production environment.

A standard HubSpot account will have access to all the tools and features included with your plan.


App developer accounts

App developer accounts are intended for creating and managing apps, integrations, and developer test accounts. They're also where you can create and manage App Marketplace listings. However, app developer accounts and their associated test accounts aren’t connected to a standard HubSpot account. They can’t sync data or assets to or from another HubSpot account. 

App developer accounts can be identified by a banner at the top of any page that says This is an app developer account

Developer test accounts

Within app developer accounts, you can create developer test accounts to test apps and integrations without affecting any real HubSpot data. Developer test accounts do not mirror production accounts, but rather have access to a 90-day trial of the Enterprise versions of Marketing, Sales, Service, CMS, and Operations Hub, providing the ability to test most HubSpot tools and APIs.

You can create up to 10 test accounts per developer account. This type of account cannot sync data with other accounts, and they can't be connected to a standard HubSpot account. Test accounts can be identified by a banner at the top of the page, which includes how many days are left before it expires. 


Below, learn more about creating and managing test accounts.

Create a developer test account

To create a developer test account:

  • In the top navigation bar of your app developer account, click Testing.
  • In the upper right, click Create an app test account.
  • Enter an account name, then click Create.

To access and manage your developer test accounts:

  • In the top navigation bar of your app developer account, click Testing.
  • Hover over the account you want to manage, then select an action:
    • To delete the account, click Delete.
    • To copy the account ID, renew the account, or rename it, click the More dropdown menu.


Renew a developer test account

Developer test accounts will expire after 90 days if no API calls are made to the account. You can either manually renew the account from the Testing page in HubSpot, or by making an API call to the account. Keep the following in mind when attempting to renew the account via API call:

  • This only applies to API requests made using OAuth tokens generated from an application in the same developer account as the test account you want to renew.
  • Renewals must be made no more than 30 days before the test account’s expiration date. 

Sandbox accounts (BETA)

Within a standard account, you can create sandbox accounts as safe, secure environments where you can test new workflows, integrations, website pages, and other important changes without impacting anything in your standard account. They copy the structure of your standard account.

Sandboxes are currently in beta and available to customers with any Enterprise plan. You can join the beta by contacting customer support. Learn more about sandboxes, including how to create them, in HubSpot's Knowledge Base.


Sandbox accounts can be identified by a yellow banner at the top of the page that says This is a sandbox account. The banner will also include a link back to your production account for easy switching.

Marketplace provider accounts

Marketplace Provider accounts are intended for creating and managing Asset Marketplace listings and transactions.

A Marketplace Provider account can be identified by an Asset Marketplace item in the top navigation menu. 

CMS sandbox accounts

CMS sandboxes are intended for building and testing website changes without impacting your standard account or live website. Similar to app developer accounts, CMS sandbox accounts are not connected to your standard HubSpot account. CMS sandbox accounts are separate from the sandbox accounts you can create from within a standard account.

You can create a CMS sandbox account for free.

CMS sandboxes don’t have a banner, but they only have access to HubSpot’s free tools and CMS Hub Enterprise (minus the ability to connect a domain).