Legacy CTA Sunset Timeline and Scope Update

Previous Sunset Start: April 30, 2024

Revised Sunset Start: Q4 2024

After careful consideration and valuable feedback from our developer community, we are adjusting the timeline and scope of the previously announced sunset of Legacy CTAs (Call-To-Action). A new team has taken ownership of the CTA functionality within HubSpot, prompting a reassessment of our sunset strategy.

Revised timeline

• Sunset Commencement: No earlier than Q4 of 2024. We will provide a more detailed timeline in the coming weeks to ensure our developers and customers have ample time to prepare for this transition.

Revised scope

• Smart CTAs and A/B Testing: In response to customer feedback, we're prioritizing the development of Smart CTAs, A/B testing for CTAs, and addressing other identified gaps before proceeding with the sunset.
• Assets Sunsetting: We are revisiting our approach to sunsetting Legacy CTA assets. Specific details regarding the scope of asset sunsetting will be shared in the upcoming weeks, focusing on providing more flexibility and support during the transition.

Immediate actions

While we adjust our timeline and scope, we strongly encourage our users to begin migrating their Legacy CTA assets sooner rather than later. Initiating the migration process early will help avoid tight deadlines and ensure a smoother transition to the new CTA functionalities.

What’s changing and why?

Enhanced testing and versatility: In response to customer feedback, we're prioritizing the development of Smart CTAs, A/B testing for CTAs, and addressing other identified gaps before proceeding with the sunset.

Extended support for the legacy CTA editor and assets: To ensure a smooth transition, we're adjusting the sunset dates for our legacy CTA tools. This means you'll have more time to explore the new CTA tools before migrating.

Next steps

Stay tuned for more detailed announcements in the coming weeks, including specific timelines, migration guides, and previews of the new features. We appreciate your flexibility and understanding as we work to improve your HubSpot experience.

In the meantime, here are some helpful resources so you can begin your migration and use the new CTA 2.0:

• Migrate legacy calls-to-action (CTAs)
• Create calls-to-action (CTAs)
• Add calls-to-action (CTAs) to your content
• Analyze your calls-to-action (CTAs) performance
• Export your content and data

Still, have questions or concerns? Please get in touch with your CSM (Customer Success Manager) or join other HubSpot developers in our peer-to-peer developer community to discuss alternative solutions, migration concerns, and best practices while we work towards better clarity regarding the scope and timeline for the Legacy CTA Sunset.