We are sunsetting the Legacy CTAs (Call-To-Action) app and migrating it into a new CTA 2.0 editor tool beginning June 15, 2023. This sunset will consist of two parts:

1. Sunsetting the Legacy CTAs editor.
2. Sunsetting the Legacy CTA assets.

Please see below for more details about each part of the sunset. 

Editor Sunset

This sunset will restrict access to the CTAs editor.  However, users will still be able to create, clone, or edit existing CTAs.

Timeline:

Starting June 2023, legacy CTAs will sunset to new portals and existing portals with no CTAs. Beginning October 2023 till the end of 2024, we will sunset the Legacy CTAs editor for existing portals. 

Assets Sunset

This sunset will result in the following changes:

• Tracking will be turned off for any existing Legacy CTA.
• The assets will continue working as simple buttons, so at no point will pages be broken or missing a button during this sunset.
• HubSpot will be removing the tracking on customers’ existing CTAs, and they will turn into simple buttons. However, customers will still be able to access the historical tracking data of their existing CTAs.
• HubSpot will provide an easy way for customers to copy their legacy CTAs into new CTAs and replace them in all the pages they are used in.

Timeline:

Starting December of 2023, beginning with adding clone and swap functionality to close a Legacy CTA into a new CTA easily. This will replace it on all pages where the CTA is currently being used.

In addition, starting July of 2023, HubSpot will ensure customers are informed in the Legacy CTAs app of this upcoming sunset and later provide guidance to clone and swap the existing Legacy CTAs. 

Also, starting in January of 2024, the sunset will remove tracking of the Legacy CTA assets that haven’t collected views within the past 90 days. These CTAs will no longer be available to add to pages or emails. Following this in April 2024 through September 2024, the sunset will remove tracking for all remaining Legacy CTA assets. These CTAs will no longer be available to be added to pages or emails. 

Note: Please be advised that the sunset may extend beyond September 2024. We at HubSpot will strive to follow the given timelines, but kindly note that they are subject to change.

Why is this happening?

We are launching a new CTA 2.0 in 2023, allowing customs to create engaging, reusable, trackable assets and embeddable CTAs. The current Legacy CTA tool offers fewer customer customization options and does not provide a dashboard to track, report, and compare assets for a better user experience. 

When is this happening?

HubSpot will begin the Legacy CTAs sunset on June 15th, 2023, after which new portals and existing portals with no Legacy CTAs will no longer have access to the Legacy CTAs editor. 

The Legacy CTA will continue to work as they are until January 2024 of next year, after which date HubSpot will start sunsetting the ability to use Legacy CTAs for tracking purposes. With that change, any existing assets on customer websites will continue to work as buttons but will stop collecting views and click data. However, HubSpot will make it easy for customers to clone and replace Legacy CTAs with new CTAs with a migration tool that will be available December 2023.

Please let us know if you have any questions by joining the discussion in our community forum.