HubL variables

Last modified: August 22, 2025

HubSpot templates can use a host of predefined variables that can be used to render useful website and email elements. This page is a reference listing of those variables. Learn more about creating your own variables in a HubL template or module. While most of the variables listed on this page are optional, there are a few variables that are required for creating emails and pages from your templates.

The variables listed below can be used individually by wrapping them in the }} delimiter as noted on our Variables and Macros page. You can optionally use these variables with other parts of the HubL templating language such as loops, filters, functions, tags, and more.

Variables available in all templates

The HubL variables below can be used in email, page, or blog templates. To see additional information about what these variables output, you can use the pprint filter, as shown below.

{% set variable = content %}
{{variable|pprint}}

Variable	Type	Description
`account`	Dict	A dictionary that stores company property values from a known contact’s primary associated company. You can access specific company properties (both custom and default) via this variable by adding a period followed by the internal property name. For example, `account.name` would print the name of the primary company associated with the contact. Using this variable will disable page caching. Learn more about page prerendering and JavaScript alternatives.
`company_domain`	String	Prints the company domain set in Website > Pages > Branding > Logo link.
`contact`	Dict	A dictionary that stores contact property values for a known contact. You can access specific contact properties (both custom and default) via this variable by adding a period followed by the internal property name. For example, `contact.firstname` would print the contact’s first name. Using this variable will disable page caching. Learn more about page prerendering and JavaScript alternatives.
`content`	Dict	A dictionary that stores various properties pertaining to a specific piece of content such as an email, a page, or a post.
`content.absolute_url`	String	Prints the full URL of a page, post, or web page version of an email.
`content.archived`	Boolean	Evaluates to `true` if the page or email was marked as archived by the user.
`content.author_email`	String	The email address of the content creator.
`content.author_name`	String	The first and last name of the content creator.
`content.author_username`	String	The HubSpot username of the content creator.
`content.campaign`	String	The GUID for the marketing campaign that this page or email is associated with. This unique ID can be found in the URL of a particular campaign in the Campaign’s tool.
`content.campaign_name`	String	The name of the marketing campaign that this page, this post, or this email is associated with.
`content.created`	Datetime	A datetime object for when the content was originally created, in UTC time. This variable can be formatted with the datetime filter.
`content.meta_description`	String	When pulling the meta description of a page, it is better to use the variable `page_meta.meta_description`.
`content.name`	String	The name of a post, email, or page. For pages and emails this will print the internal content name, while for posts this will print the post title. For blog posts, this is the post title that displays. For other types of content, this is generally an internal name. This variable includes a wrapper so that it is editable via the UI, when included in blog posts. If you want to print the content name without a wrapper, use `page_meta.name`.
`content.publish_date`	Datetime	A datetime object representing when the content was published, in UTC time. This variable can be formatted with the format_datetime filter.
`content.publish_date_localized`	String	A string representing the datetime when the content was published using the time zone defined in the account’s default settings. This variable is also subject to the language and date format settings.
`content.template_path`	String	The Design Manager file path to your template (ie `custom/page/web_page_basic/my_template.html`).
`content.slug`	String	The URL slug of a page, post, or web page version of an email. This is the value that follows the domain. For example, in `https://example.com/about-us`, the slug is `about-us`. For the full URL, use `content.absolute_url` instead.
`content.updated`	Datetime	A datetime object for when the user last updated the content, in UTC time. This variable can be formatted with the datetime filter. Does not equal `content.publish_date` on initial publish. Use the `\|between_times` filter to test if a post has been updated after publishing.
`content_id`	String	Prints the unique ID for a page, post, or email. This ID can be found in the URL of the editor. You can use this variable as an alias for `content.id`.
`favicon_link`	String	Prints the source URL of the favicon. Learn more about setting favicons in HubSpot.
`hub_id`	String	The ID of your HubSpot account.
`hubspot_analytics_tracking_code`	String	Includes the analytics tracking code. This tag is not necessary, because `standard_footer_includes`, already renders the tracking code.
`local_dt`	Datetime	A datetime object of the current time in the time zone defined in your Report Settings. Usage of this variable will disable page caching in order to return the current time. Learn more about page prerendering and JavaScript alternatives.
`local_time_zone`	String	The time zone, as configured in your HubSpot Report Settings.
`page_meta.canonical_url`	String	The official URL that this page should be accessed at. Usually does not include any query string parameters. Use this for the `rel="canonical"` tag. HubSpot automatically canonicalizes URLs.
`page_meta.html_title`	String	The title of the page. This variable should be used in the `<title>` tag of HTML templates.
`page_meta.meta_description`	String	The meta description of a page. This variable should be used in the “description” `<meta>` tag of HTML templates.
`page_meta.name`	String	An alias for `content.name`.
`portal_id`	String	An alias for the `hub_id` variable.
`request_contact`	Dict	A dictionary containing data about the requested contact. Not available in email templates. Using this variable will disable page caching. Learn more about page prerendering and JavaScript alternatives.
`site_settings`	Dict	A dictionary containing various page, blog, and email settings, including colors and fonts and email footer details.
`year`	String	Prints the current year.

Email variables

Below are the HubL variables that can be used in email templates. Some variables, such as the color and font settings variables, can be used in other content types if you want to reference your email color and font settings elsewhere.

Required email template variables

To be CAN-SPAM compliant, all emails sent through HubSpot require certain company and opt-out information. This information is set by the following variables, which must be included. Values for these tokens are pulled from the account’s marketing email settings. There are additional email variables that are optional which are listed further down this page.

Variable	Type	Description
`site_settings.company_city`	String	Prints the company city.
`site_settings.company_name`	String	Prints the company name.
`site_settings.company_state`	String	Prints the company state.
`site_settings.company_street_address_1`	String	Prints the company address.
`unsubscribe_link`	String	Prints the URL of the page that allows recipients to manage subscription preferences or unsubscribe from email communications. This variable should be used in the `href` attribute of an `<a>` anchor tag.

Color and font settings

There are several basic color and font controls in your marketing email settings that can be printed to emails. Where noted, you can use some of these variables on page and blog templates by adding site_settings. before the variable.

Variable	Type	Description
`background_color`	String	Background color setting as a hex value. To print this value in page or blog templates, use `site_settings.background_color`.
`body_border_color`	String	Body border color setting as a hex value. This option becomes available when you select Manually set email border color under the Border color options dropdown menu in settings. To print this value in page or blog templates, use `site_settings.body_border_color`.
`body_border_color_choice`	String	The value for this variable is controlled by the Border color options dropdown menu in settings. Values are: `BORDER_AUTOMATIC`, `BORDER_MANUAL`, `BORDER_NONE`. To print this value in page or blog templates, use `site_settings.body_border_color_choice`.
`body_color`	String	Body color setting as a hex value. To print this value in page or blog templates, use `site_settings.body_color`.
`primary_accent_color`	String	Primary accent color setting as a hex value. To print this value in page or blog templates, use `site_settings.primary_accent_color`.
`primary_font`	Enumeration	Primary font setting as a string. To print this value in page or blog templates, use `site_settings.primary_font`.
`primary_font_color`	String	Primary font color setting as a hex value. To print this value in page or blog templates, use `site_settings.primary_font_color`.
`primary_font_size`	String	Primary font size setting as a `px` value. For blog templates, use `site_settings.primary_font_size`.
`primary_font_size_num`	Number	Primary font size number, excluding `px`.
`secondary_accent_color`	String	Secondary accent color setting as a hex value. To print this value in page or blog templates, use `site_settings.secondary_accent_color`.
`secondary_font`	Enumeration	Secondary font setting as a string. To print this value in page or blog templates, use `site_settings.secondary_font`.
`secondary_font_color`	String	Secondary font color setting as a hex value. To print this value in page or blog templates, use `site_settings.secondary_font_color`.
`secondary_font_size_num`	String	Secondary font size number, excluding `px`.

Email content

Variable	Type	Description
`content.create_page`	Boolean	Will be `True` if there is a web page version of the email.
`content.email_body`	Richtext	The main body of the email. This variable renders a rich text module.
`content.emailbody_plaintext`	String	The optional override of the plain text email body.
`content.from_name`	String	The from name of the email sender.
`content.reply_to`	String	The reply-to address for the email.
`content.subject`	String	The subject of the email.
`email_body_padding`	string	The email body padding setting.
`email_body_width`	String	The email body width setting.
`site_settings.company_street_address_2`	String	Prints the address line 2 from the account’s CAN-SPAM footer settings.
`site_settings.office_location_name`	String	Prints the office location name from the account’s CAN-SPAM footer settings.
`subscription_confirmation_url`	String	Prints the URL of the subscription preferences confirmation page. This URL is dynamically generated on send.
`subscription_name`	String	Prints the name of the email type specified for that email.
`unsubscribe_anchor`	String	Generates an anchor tag with the word “unsubscribe” linked to your unsubscribe page.
`unsubscribe_link_all`	String	Renders a link to unsubscribe from all email communications, as opposed to a link to manage subscription preferences.
`unsubscribe_section`	String	Renders an unsubscribe section that includes an unsubscribe link, as well as help text.
`view_as_page_section`	String	Generates a link with help text that leads to a webpage version of an email.
`view_as_page_url`	String	Generates a link that leads to a webpage version of an email.

Private content email variables

The following list of variables are only available inside of email templates that are used for private content email templates.

Variable	Type	Description
`membership_company_name`	String	The company name, as set in the account’s private content settings.
`membership_domain`	String	The domain of the private content website.
`membership_logo_src`	String	The URL of the logo to display, as set in the account’s brand kit settings.
`membership_logo_alt`	String	The logo’s `alt` attribute, as set in the account’s brand kit settings.
`membership_registration_link`	URL	Link to the registration page for the private content website.
`membership_password_saved_link`	URL	Link to the password saved page. The link will redirect the visitor to a random restricted page that they have access to.
`membership_password_reset_link`	URL	Link to the reset password page for the private content website.
`membership_passwordless_auth_link`	URL	Link to the password-less member login page.
`membership_verify_registration_link`	URL	Link for the registration verification page.
`membership_website_admin`	String	The name of the website admin, as set in the account’s private content settings.

Website page variables

The following variables are available for site pages, landing pages, system pages, and blogs.

Required page template variables

To publish a coded file as an editable page or blog template, the following variables must be included. To publish an HTML file without these variables, to use within another template, include isAvailableForNewContent: false in the template annotations.

Variable	Type	Description
`standard_footer_includes`	String	Renders the HubSpot tracking code and any other code included in your Footer HTML in Content Settings or the options of a particular page. This tag should be inserted directly before the closing body tag.
`standard_header_includes`	String	Adds jQuery, layout.css, any attached stylesheets, a meta viewport tag, Google Analytics tracking code, other page meta information, and code added to the head tag at the domain/template/page level. This variable should be added to the `<head>` of HTML templates.

Content and contact variables

Variable	Type	Description
`builtin_body_classes`	String	Dynamically prints helpful classes that differentiate the markup of content created with that template (i.e., type of content and content name). This makes styling different types of content or particular pages easier. This variable should be used in the class attribute of the body tag on coded templates.
`request_contact.is_logged_in`	String	Whether or not the requesting contact is logged in to a website’s private content. The value of this variable will return `true` if the requesting contact is logged in, and `false` if the requesting contact has logged out. A contact can be logged out by directing them to `https://<www.yourdomain.com>/_hcms/mem/logout` using one of your connected domains. Using this variable will disable page caching. Learn more about page prerendering and JavaScript alternatives.
`request_contact.list_memberships`	String	A dictionary of IDs that represents the lists of which the contact is a member. Using this variable will disable page caching. Learn more about page prerendering and JavaScript alternatives
`content.language`	Dict	A dictionary of information about the language settings of a page. `content.language.languageTag` returns the language identifier of a page (e.g., `"en"` or `"es"`). `content.language.textDirection.value` returns the text direction of the language of the page (e.g., `"rtl"` or `"ltr"`).

HTTP request variables

The following variables print information about the HTTP page request. Some of these variables will prevent page caching due to needing to dynamically populate data at page load. Learn more about page prerendering and JavaScript alternatives.

Variable	Type	Description
`request.cookies`	Dict	A dictionary of cookie names mapped to cookie values. Using this variable will disable page caching.
`request.domain`	String	The domain used to access this page.
`request.full_url`	String	The URL used to access this page.
`request.path`	String	The path component of the URL.
`request.path_and_query`	String	The path and query component of the URL.
`request.query`	String	The query string component of the URL. `request.query_dict` automatically splits the query strings into key value pairs, and is recommended over the raw query for most use-cases.
`request.query_dict`	Dict	The query string converted into a name->value dictionary.
`request.referrer`	String	The HTTP referrer, the url of the page that linked to the current page. Using this variable will disable page caching.
`request.remote_ip`	String	The IP address of the visitor. Using this variable will disable page caching.
`request.scheme`	String	The protocol of the request (either `http` or `https`).
`request.search_engine`	String	The search engine used to find this page, if applicable (e.g., `google`, `aol`, `live`, `yahoo`, `images.google`).
`request.search_keyword`	String	The keyword phrase used to find this page, if applicable.
`request.headers`	String	A dictionary of available request headers. Usage of this variable will disable page caching in order to interpret individualized headers for each request.

Blog variables

The following variables are available for blog templates. Some variables are only available for post listings, while others may only be available for blog posts.

Variable	Type	Description
`blog_author`	String	This variable contains blog author information for blog author listing pages. It can be used to create conditional logic to render markup for blog author listings. It also contains the following properties: `blog_author.avatar` `blog_author.bio` `blog_author.display_name` `blog_author.email` `blog_author.facebook` `blog_author.google_plus` `blog_author.has_social_profiles` `blog_author.linkedin` `blog_author.twitter` `blog_author.website`
`content.blog_post_author`	String	This variable contains individual blog post author information for a given post. It contains the following properties: `content.blog_post_author.avatar` `content.blog_post_author.bio` `content.blog_post_author.display_name` `content.blog_post_author.email` `content.blog_post_author.facebook` `content.blog_post_author.google_plus` `content.blog_post_author.has_social_profiles` `content.blog_post_author.linkedin` `content.blog_post_author.slug` `content.blog_post_author.twitter` `content.blog_post_author.website`
`blog`	String	An alias for `group`. For example, you can use either `blog.absolute_url` or `group.absolute_url`.
`content.comment_count`	Integer	The number of comments for the current blog post.
`content.comment_list`	String	A list of the comments for the current blog post.
`current_page_num`	Integer	The integer index of the current page of blog posts in the view.
`content.featured_image`	String	The source URL of the featured image, selected when the blog was published.
`content.featured_image_alt_text`	String	The alt text of the featured image.
`last_page_num`	Integer	The integer index of the last page of blog posts in the view.
`next_page_num`	Integer	The integer index of the next page of blog posts in the view.
`content.next_post_featured_image`	String	The URL of the featured image of the next blog post, if one exists.
`content.next_post_featured_image_alt_text`	String	Alt text for the next post’s featured image if alt text exists.
`content.next_post_name`	String	The name of the next blog post, if one exists.
`content.next_post_slug`	String	The URL slug of the next blog post, if one exists.
`content.post_body`	String	The body of the blog post.
`content.post_list_content`	String	The body blog post content, modified for the listing page. The final output is affected by the blog’s summary settings. If featured images are enabled in settings, this variable will remove any images above the read more separator automatically.
`content.post_list_summary_featured_image`	String	The featured image of post summaries to be used in the blog listing template, as set in blog settings.
`content.post_summary`	String	The blog post summary. This content is determined by the read more separator in the blog editor.
`content.previous_post_featured_image`	String	The URL of the featured image of the previous blog post, if one exists.
`content.previous_post_featured_image_alt_text`	String	Alt text for the previous post’s featured image if alt text exists.
`content.previous_post_name`	String	The name of the previous blog post, if one exists.
`content.previous_post_slug`	String	The URL slug of the previous blog post, if one exists.
`content.publish_date_localized`	String	A string representing the date/time when the blog post was published, formatted according to the blog’s language and date formatting settings.
`simple_list_page`	Boolean	Whether the requested page is the ‘all posts’ page containing links to all blog posts.
`content.topic_list`	Dict	Can be used to render markup for a topic listing by looping through it. `{% for topic in content.topic_list %}` The items within contain the properties: `name` and `slug`.
`contents`	String	A sequence of your blog posts that are iterated through using a for loop, available on blog listing pages.
`contents.total_count`	Integer	Total number of posts in a listing (regular, topics, authors, etc.).
`contents.total_page_count`	Integer	Total number of pages of posts based on your number of posts per page.
`contents_topics`	String	Get a list of all blog topics in the contents sequence of posts.
`group`	Dict	A dictionary containing variables that pertain to an entire blog.
`group.absolute_url`	String	The base URL of a blog.
`group.allow_comments`	Boolean	Evaluates to `true` if comments are allowed.
`group.description`	String	The meta description of the blog, as set in blog settings. Used for the meta description on certain listing pages.
`group.header`	String	The header of the blog.
`group.html_title`	String	The title of this blog as it should appear in the `<title>` tag.
`group.id`	String	The unique ID of a blog. This ID can be found in the URL of the Blog Dashboard for a particular blog.
`group.language`	Dict	A dictionary containing information about a blog’s language. `group.language.languageTag` can be used in conditionals to render different content on the different language variations of a multi-language blog.
`group.public_title`	String	The title of this blog as it should appear at the top of rendered pages.
`group.show_summary_in_listing`	Boolean	Whether post summaries are displayed on the blog listing page, as set in blog settings.
`group.slug`	String	The path to this blog.
`group.use_featured_image_in_summary`	Boolean	Whether featured images are shown in post summaries, as set in blog settings.
`archive_list_page`	Boolean	Evaluates to `true` if page is a blog archived page. Ex: `https://www.example.com/blog/archive/2020/02` would return `true`.

CRM object dynamic pages

The following variables are used to build dynamic pages with CRM objects. These variables are only available for CRM object dynamic pages.

Variable	Type	Description
`dynamic_page_crm_object`	Dict	The CRM object of the dynamic page that matches with the page request path. If the request is to the listing page, this value will be `null`.
`dynamic_page_crm_object_type_fqn`	String	The fully qualified name (FQN) of the crm object. The FQN is an assigned unique ID for the object, including the ID of your HubSpot account and the object name. The FQN can be used in the `crm_objects` function.

HubDB variables

The following variables are used to build dynamic pages with HubDB. These variables are only available for HubDB dynamic pages.

Variable	Type	Description
`dynamic_page_hubdb_table_id`	Long	The ID of the table selected in the Advanced settings tab of the page editor.
`dynamic_page_hubdb_row`	Dict	The HubDB row of the dynamic page that matches with the page request path. If the request is to the listing page, this value will be `null`.
`row.hs_id`	Long	The internal ID of a HubDB row.
`row.hs_name`	String	The name of the HubDB row.
`row.hs_path`	String	The path of the HubDB row. Used to resolve a request to one row in the table specified by `dynamic_page_hubdb_table_id`.
`row.hs_child_table_id`	Long	The child table ID of the HubDB row. Can be used to build nested templates.
`row.hs_parent_row`	Dict	The parent row of the HubDB row. Can only be used when using child tables for nested templates.
`dynamic_page_route_level`	Integer	Current depth of a page in a multi-level dynamic template. The value starts at `0` and increments with each additional table layer.

The following variables are available to use on the object returned by the HubL menu function.

Variable	Type	Description
`node.label`	String	The menu label of the page.
`node.url`	String	URL of the page.
`node.pageId`	Number	ID of the page if within HubSpot.
`node.contentGroupId`	Number	Blog ID of the page if it is a HubSpot blog post.
`node.parentNode`	Object	The parent node of the current node. The parent node will have the current node in its `children` property.
`node.children`	List	The list of child nodes for the current node.
`node.activeBranch`	Boolean	Evaluates to `true` if the node is in the top-level branch that the current page is in.
`node.activeNode`	Boolean	Evaluates to `true` if the node is the current page.
`node.level`	Number	The number of levels deep the current node is from the top-level nodes.
`node.pageTitle`	String	Name of the content page if within HubSpot.
`node.slug`	String	Path slug of the page.
`node.linkTarget`	String	Link target of the page.

In-app editor and preview variables

You can use the following variables to check if the content is being rendered in the content editor or previewer. For example, you may want to use these to prevent running code in the editor while still running the code on live pages.

{% if is_in_page_editor %}
Display something different within the page editor.
{% endif %}

Variable	Type	Description
`is_in_hs_app`	String	Returns `true` if content is being rendered within the HubSpot app.
`is_in_editor`	String	Returns `true` if content is being rendered within any content editor.
`is_in_global_content_editor`	String	Returns `true` if content is being rendered within the global content editor.
`is_in_theme_editor`	Number	Returns `true` if content is being rendered within the theme editor.
`is_in_page_editor`	String	Returns `true` if content is being rendered within the page editor.
`is_in_blog_post_editor`	String	Returns `true` if content is being rendered within the blog post editor.
`is_in_email_editor`	String	Returns `true` if content is being rendered within the email editor.
`is_in_previewer`	Number	Returns `true` if content is being rendered within any preview context.
`is_in_theme_previewer`	Object	Returns `true` if content is being rendered within the theme previewer.
`is_in_template_previewer`	String	Returns `true` if content is being rendered within the template previewer.
`is_in_page_previewer`	String	Returns `true` if content is being rendered within the page previewer.
`is_in_blog_post_previewer`	String	Returns `true` if content is being rendered within the blog post previewer.
`is_in_email_previewer`	String	Returns `true` if content is being rendered within the email previewer.
`is_in_module_previewer`	String	Returns `true` if content is being rendered within the module previewer.

Fields

HubL

React

Modules

Serverless functions

Variables available in all templates

Email variables

Required email template variables

Color and font settings

Email content

Private content email variables

Website page variables

Required page template variables

Content and contact variables

HTTP request variables

Blog variables

CRM object dynamic pages

HubDB variables

Menu node variables

In-app editor and preview variables

Fields

HubL

React

Modules

Serverless functions

​Variables available in all templates

​Email variables

​Required email template variables

​Color and font settings

​Email content

​Private content email variables

​Website page variables

​Required page template variables

​Content and contact variables

​HTTP request variables

​Blog variables

​CRM object dynamic pages

​HubDB variables

​Menu node variables

​In-app editor and preview variables

Variables available in all templates

Email variables

Required email template variables

Color and font settings

Email content

Private content email variables

Website page variables

Required page template variables

Content and contact variables

HTTP request variables

Blog variables

CRM object dynamic pages

HubDB variables

Menu node variables

In-app editor and preview variables