Ecosystem Mentorship Program

Grow, Guide, and Thrive in the HubSpot Ecosystem

A peer-to-peer mentorship program for builders and developers that's open year-round, with flexible paths and real guidance.

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What Is the HubSpot Ecosystem Mentorship Program?

The Ecosystem Mentorship Program is a free, year-round program that connects builders and developers in the HubSpot ecosystem for personalized 1:1 mentorship.

Smart matches based on shared goals and complementary skills
Choose from flexible self-paced loops or join structured 3-month mini-cohorts, or both
Connect with a growing network of builders and developers across the HubSpot ecosystem

You're actively building on the platform, maybe you've built and launched an app in the marketplace, or created a custom integration with UI extensions, or you're at the forefront creating AI-powered solutions — you're not just using HubSpot, you're extending it.

What you'll do:

Complete the Effective Mentoring in the HubSpot Ecosystem course on HubSpot Academy to prepare for your first match
Meet at a cadence that works for your schedule, set clear expectations, and maintain open communication
Guide your mentee through challenges they're facing to help them reach their goals

What you'll get:

Stronger leadership, communication, and mentoring skills
Lasting relationships with other builders that expand your network
Become a certified mentor and build your reputation in the ecosystem

You're building on the platform, have a sense of where you want to go, and are looking for someone to guide you along the way.

What you'll do:

Be proactive with reaching out to your mentor, schedule your first session within 30 days, and communicate clearly when things change
Set goals before or during your first session and add them to Mentorloop to stay aligned with your Mentor
Schedule or Log meetings in Mentorloop to track your progress and share feedback with us

What you'll get:

Personalized 1:1 guidance matched to your goals, skills, and experience
Opportunities for professional development, help navigating career transitions, and access to program events
Guidance from leading builders in the ecosystem

Mini-cohorts bring a focused group of mentors and mentees together around a shared topic for a structured three-month experience.

What's included:

A 1:1 mentor-mentee match around the cohort topic
Five events to guide your learning and connect with other participants, topic-experts, and product team members.
A shared Group Loop for discussion and connection to ask questions and share what you've learned

How it works with the other paths:

Mini-cohorts are open to existing participants (including those in self-paced loops) and new applicants.

Your 1:1 connection doesn't have to end when the mini-cohort does — pairs have the option to continue as a self-paced loop.

2026 Mini-Cohorts: Developer MCP (complete) · Coding with AI (Jun–Sep) · Topic TBD (Oct–Jan)

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Grow Your Influence

Become a trusted voice in the HubSpot ecosystem. Active mentors gain access to exclusive opportunities like private betas, invitations to share product feedback directly with HubSpot teams, and recognition that opens doors across the community.

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Strengthen Your Leadership Skills

Mentoring sharpens the skills that matter most: clear communication, empathy, and the ability to guide others through technical challenges. And it goes both ways: mentors consistently say they learn as much from their mentees as they give, gaining fresh perspectives on how the ecosystem is evolving.

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Expand Your Network

Build lasting relationships with builders and developers you wouldn't otherwise meet. The connections you make through mentoring extend beyond your mentee, into their network, their community, and opportunities you can't anticipate yet.

Build Confidence as a Mentor

The Effective Mentoring in the HubSpot Ecosystem course on HubSpot Academy isn't about learning new skills — it's about bringing together what you know and applying it in a mentoring context.

In just over an hour, you'll build a practical framework for setting clear expectations, asking better questions, and giving feedback that helps your mentee grow. Free, self-paced, and required before you get your first match.

"My first thought about being a mentor was: what if I can't answer every question? During the certification, I realized mentoring isn't about having all the answers. Sometimes it's more about listening, asking the right questions, and helping someone learn how to find the answer themselves — which is often far more valuable than simply giving it."— Estefania, Mentor

Become a Certified Mentor

Self-Paced 1:1 Loop
Flexible, ongoing, always available
Available
- Applications open year-round
- Matched based on your goals, skills, and availability
- Set your own meeting cadence with your mentor or mentee
- Work toward goals you define together
- Update your availability and profile any time
- Close the loop when your goals are met
Mini-Cohort w/ 1:1 Loop
Guided, 3 month commitment
Available
- Apply up to 7 weeks before start
- Matched around a shared topic, your goals, and skills
- Total of 3 hours meeting with your mentor or mentee
- Collaborate with other participants in the Group Loop
- Series of 5 events per mini-cohort with learning milestones
- Option to continue as a self-paced loop when it's over

Coding with AI — Applications Open Now

Jun 8
10 AM ET

The kick-off for Mini-Cohort 2.0 — Coding with AI is open to all participants in the program. Matches will be revealed live, we'll align on expectations, and we'll share a look at the events planned.

Can't make it live? The recording will be shared in the Group Loop for this mini-cohort.

Jun 26
Time TBD

[ More Details to Come ] A live demo from a member of the community showcasing how to build an MVP with Lovable. We'll discuss the tradeoffs with other tools and help participants understand the nuances of the different AI coding tools available.

Can't make it live? The recording will be shared in the Group Loop for this mini-cohort.

Jul 16
Time TBD

[ More Details to Come ] A live community-led demo showing two different ways to build with Claude Code — a non-developer building live with AI assistance, and a developer providing real-time guidance, guardrails, and code evaluation alongside them.

The contrast between vibe coding and coding with AI is the point: you'll see what's possible, what to watch out for, and how to get the most out of AI-assisted development regardless of where you're starting from.

Can't make it live? The recording will be shared in the Group Loop for this mini-cohort.

Aug 20
Time TBD

An informal, participant-led session where the cohort comes together to share early learnings, questions, and real experiences about Coding with AI.

We'll have some special guests join from HubSpot — asking questions and sharing perspectives, all while participants shared what they built.

This session works best live — The recording will be shared in the Group Loop for this mini-cohort.

Sep 4
10 AM ET

We'll wrap the mini-cohort with a celebration of progress, reflections from the participants, and a look at what comes next for continued growth.

Topic TBD — Applications Open September

Oct 5
10 AM ET

The kick-off for Mini-Cohort 3.0 — [ Topic TBD ] is open to all participants in the program. Matches will be revealed live, we'll align on expectations, and we'll share a look at the events planned.

Can't make it live? The recording will be shared in the Group Loop for this mini-cohort.

Oct 22
Time TBD

More details to come once the topic is determined :)

Nov 5
Time TBD

More details to come once the topic is determined :)

Dec 10
Time TBD

More details to come once the topic is determined :)

Jan 8
10 AM ET

We'll wrap the mini-cohort with a celebration of progress, reflections from the participants, and a look at what comes next for continued growth.

Developer MCP — Available Recordings Linked Below

Feb 2
10 AM ET

The official launch of the always-on Ecosystem Mentorship Program and the kick-off for Mini-Cohort 1.0!

Matches were revealed live, expectations for both self-paced and mini-cohort loops were set, and participants got a full walkthrough of the Developer MCP cohort events planned.

Recording is available in the Group Loop for mini-cohort participants.

Feb 19
1 PM ET

A live demo from HubSpot's Developer Platform Group showing the Developer MCP in action — what it is, what problem it solves, and how to start using it in the IDE or AI tool you already work in.

Jud Waite and Branden Rodgers walked through real use cases and workflows, with clear next steps to get started.

Recording available on YouTube here and in the Group Loop for this mini-cohort.

Mar 26
3:30 PM ET

A live panel with five members of HubSpot's Developer Platform and Developer Relations teams — moderated by Principal Developer Experience Advocate Nikita Jotwani.

Panelists:

Branden Rodgers, Technical Lead II — Developer Platform Group
Joe Yeager, Sr. Software Engineer II — Developer Platform Group
Matt Rollender, Sr. Software Engineer II — Developer Platform Group
Mark Hazlewood, Staff Product Designer — Developer Platform Group
Jon McLaren, Principal Developer Advocate — Developer Relations

Questions covered the biggest community signals: getting your first real win with the Developer MCP, current capability boundaries, IDE setup and known rough edges, and when MCP is genuinely faster than traditional tooling.

Recording available on YouTube here in the Group Loop for this mini-cohort.

Apr 15
11 AM ET

An informal, participant-led session where the cohort came together to share early learnings, questions, and real experiences working with the Developer MCP.

HubSpot Developer Advocates Chris Riley, Dennis Edson, and Jon McLaren joined the conversation — asking questions, sharing perspectives, and running an ad-hoc review of the dev docs all while participants shared what they built.

This session works best live — Recording available in the Group Loop for this mini-cohort.

May 1
10 AM ET

A celebration of everything Mini-Cohort 1.0 accomplished together.

Daniel Jacobson, Director of Product for HubSpot's Developer Platform Group, joined to share reflections and close things out alongside participants.

Three awards recognized standout contributions:

Built Together — Jasmine Ojbro, Silvana Vasquez, and Anton Bujanowski, for demonstrating what it means to build through mentorship through shared problem-solving, curiosity, and contribution
Builder Breakthrough — Shubham Nigam and Mostafa Mabrouk Khedr, for making the leap from technical understanding to building and turning curiosity into real, tangible output
MCP Explorer — Arno Van de Weyer, for exploring what's possible with MCP, pushing beyond the expected, and building at the edge of what's new

Recording available in the Group Loop for this mini-cohort.

"It's a very grounding and humbling experience where I was able to share, grow, motivate, stretch, as well as learn. Giving back to the HubSpot community is soul warming."

View Case Study

Ranya Barakat Mentor

Ranya Barakat

Mentor

"I learned more from my mentor than I could learn from any paid program."

Read Success Story

Miguel Perdomo Mentee

Miguel Perdomo

Inaugural Mentee

"My goal was to be able to, from start to finish, see how a project was completed—see the discovery call to that project, and see the code written for that. I got to do that through this mentorship. I don’t think I’d be able to get anywhere else outside of an internship."

View Case Study

Ezekiel Swanson Mentee

Ezekiel Swanson

Inaugural Mentee

"Discovering HubSpot and the HubSpot Developer Community marked the start of both my professional and personal transformation. It has empowered me to manage customer and personal projects with remarkable efficiency and ease."

View Case Study

Anton Bujanowski Mentor

Anton Bujanowski

Inaugural Mentor