Spring Spotlight 2025: Improvements to HubSpot's CRM API
With HubSpot’s public CRM APIs, you can seamlessly integrate HubSpot’s Smart CRM data into any system, meeting the unique needs of any business. Build bridges to keep data synced and up-to-date, leaving the guesswork out of business decisions.
Since last year, we’ve enhanced and improved HubSpot’s CRM APIs, rolling out several new features and updates designed to help you extend the power of Smart CRM beyond your HubSpot account.
New CRM API Features Available
The latest features allow you to :
- Monitor account activity with data model limit endpoints.
- Access sensitive and highly sensitive data securely through the APIs.
- Use the new Object library enablement endpoints to check whether or not an object is activated for use in a HubSpot account.
- Set properties to allow or disallow CRM records to be shared with specific users and teams.
CRM API Improvements
Several updates make using these APIs easier and faster. From enriched error messages to property validations, these enhancements help you maintain clean data hygiene and support faster debugging. Improvements to the CRM APIs include:
- Validating import requests to CRM object records only if the required properties are included.
- Allowing users to request the internal property name or property values when using the Exports API instead of only their labels.
- Limiting the number of associations that can be called with the batch reads endpoints for better performance.
- Grabbing all labeled, unlabeled, and user-defined associations for records with over 100 associations.
- Enriching error messages with detailed property validation error information for faster debugging.
These new and improved features make HubSpot’s Smart CRM your single source of truth, seamlessly connecting every part of your business and intelligently powering your AI processes. Looking to customize the CRM more deeply? Read the latest on UI extensions.
As you build with the CRM API, help shape the future by giving us your product feedback often. More to come later this year, so stay tuned through these HubSpot Developer resources:
- Connect with HubSpot’s developer community for peer-to-peer support and connection
- Subscribe to HubSpot’s Developer YouTube channel for tutorials, podcasts, and live events
- Subscribe to our Developer changelog for all breaking changes, sunsets, and monthly rollups.
We can’t wait to see what you all build!