Introduction to HubSpot's developer platform

Whether you’re a new HubSpot developer or looking to expand your skills, this page provides the different development routes available, as well as the specific tooling and accounts you’ll need to achieve your goals.

The advantages of a connected platform

The foundation of every HubSpot account is the CRM (Customer Relationship Management) platform, a database of business relationships and processes. HubSpot offers different routes for external developers and partners to work with the CRM so they can create extra value for HubSpot end users. This includes:

Creating apps with HubSpot’s APIs to sync data between HubSpot and external platforms.
Customizing the CRM with UI extensions. Developers can use React to build flexible custom cards that integrate seamlessly with HubSpot.
Building custom websites using the HubSpot CMS (Content Management System). In addition to a full suite of content management tools, the CMS fully integrates with the CRM. This makes campaign launches, capturing leads and ongoing customer communications easier to manage.
Leveraging powerful developer tooling to maximize your productivity while building on HubSpot.

Along with HubSpot’s developer documentation, learn more about how the corresponding in-app tools work by checking out the HubSpot Knowledge Base. The sections below provide links to help you start building, as well as other resources to check out if you’re still exploring HubSpot.