Create a new property for a specified timeline event type.
Event type properties can be used in the event type template to display informaiton from the event. Properties can also be used for list segmentation.
You can map event type properties to CRM object properties, so that the property set in a specific event will also update the mapped property in the CRM object. For example, if you have an event type for contacts, and an event type property mapped to the
company property, you can update the
company property of the contact when that property is set in a created event.