Workflows
For multi-step sequences within HubSpot
Example: When a contact becomes qualified → Add to nurture sequence → Assign to sales rep → Create a follow-up task
Eliminate Manual Work
Free others from repetitive updates and manual handoffs. Automations ensure notifications, system updates, and processes are handled automatically so that people can focus on high-value work.
Respond in Real Time
React instantly to what matters most. Whether it’s a high-value deal, a new customer signup, or a critical support escalation - automations move you from hours to seconds.
Ensure Consistency at Scale
Ensure every lead gets a timely follow-up, every customer receives the proper onboarding, and every process runs the same way, every time. Reliability is built in.
Unify Systems and Insights
Connect HubSpot events to your support tools, billing systems, marketing apps, and custom solutions. Automations keep data flowing, so every system stays in sync and every team works smarter.
Choose Your Automation Method
Select the right developer tool for your business logic and desired outcome:
Webhooks
For real-time external system updates
Example: When a deal closes → Update billing system → Trigger onboarding → Send a Slack notification
Custom objects & events
For specialized business logic and surface richer insights
Example: Track product usage → Calculate health score → Trigger renewal workflow
AI & Agent tools
For intelligent decision making and predictive automation
Example: Analyze support tickets → Identifies urgency and intent → Routes critical cases to the right specialist → Suggests responses and creates follow-up tasks
Build, Test, and Monitor
Implement your automation, test it thoroughly, and set up monitoring. As a business evolves, HubSpot developer tools give you a future-proof foundation so your automations scale.