Last modified: August 22, 2025
HubSpot provides a set of default themes that content creators can use to build website pages without needing to modify the base theme. These themes are best suited for content creators who have less access to developer resources. If you want to develop your own theme, it’s recommended to start with the HubSpot CMS Boilerplate. However, you can download and modify default themes using the HubSpot CLI.
Please note:The Elevate theme is currently only available for use in HubSpot. To modify the theme, you can edit its theme settings.
With the exception of Elevate, you can access HubSpot’s default themes in the @hubspot folder within the design manager. This folder is read-only and the contents can only be modified by HubSpot. If you’d like to modify a theme, you’ll need to use the HubSpot CLI to fetch the theme you want, then upload the theme with your changes to a different folder than @hubspot.

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Elevate

View a live demo Available in all accounts, Elevate is HubSpot’s latest default theme, offering a refreshed set of modules, sections, and templates. Modules included in this theme are React-based, which improves site performance and extensibility. The theme’s settings are also equipped with presets that streamline customization within the guardrails of your brand and style. The Elevate theme includes:
  • 23 templates
  • 17 modules
  • 22 sections
Elevate theme homepage

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Growth

View a live demo A theme designed for businesses and agencies. The Growth theme includes:
  • 18 modules
  • 12 sections
  • 16 templates
Growth Theme Homepage
To download this theme using the HubSpot CLI, run the following command: 
hs fetch @hubspot/growth <destination-folder>

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Themes in maintenance mode

The following themes have been moved to maintenance mode. They will no longer be updated with new features and will only receive updates as they relate to security, accessibility, and bug fixes.

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Barricade

View a live demo A theme geared towards construction businesses. The Barricade theme includes:
  • 10 modules
  • 19 templates
Barricade theme screenshot
To download this theme using the HubSpot CLI, run the following command: 
hs fetch @hubspot/barricade <destination-folder>

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Education

View a live demo A theme designed for educational institutions, such as schools and colleges. The Education theme includes:
  • 13 modules
  • 18 templates
Education theme screenshot
To download this theme using the HubSpot CLI, run the following command: 
hs fetch @hubspot/education <destination-folder>

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Martech

View a live demo A theme geared towards marketing technology businesses. The Martech theme includes:
  • 9 modules
  • 19 templates
Martech theme screenshot
To download this theme using the HubSpot CLI, run the following command: 
hs fetch @hubspot/martech <destination-folder>

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Rally

View a live demo A theme designed for businesses and agencies. The Rally theme includes:
  • 14 modules
  • 19 templates
Rally theme screenshot
To download this theme using the HubSpot CLI, run the following command: 
hs fetch @hubspot/cms-rally <destination-folder>

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Session

View a live demo A theme designed for businesses. The Session theme includes:
  • 9 modules
  • 18 templates
Session theme screenshot
To download this theme using the HubSpot CLI, run the following command: 
hs fetch @hubspot/session <destination-folder>

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Sprout

View a live demo A theme designed for businesses and agencies. The Sprout theme includes:
  • 15 modules
  • 21 templates
Sprout theme screenshot
To download this theme using the HubSpot CLI, run the following command: 
hs fetch @hubspot/sprout <destination-folder>

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Vitality

View a live demo A theme designed for businesses and agencies. The Vitality theme includes:
  • 8 modules
  • 18 templates
Vitality theme screenshot
To download this theme using the HubSpot CLI, run the following command: 
hs fetch @hubspot/vitality <destination-folder>