This year’s POST/CON wasn’t just another conference stop for us—it marked a major moment in how HubSpot shows up for developers. From launching a new workspace to deepening our multi-year partnership with Postman, 2025 was the year we made it even easier to work with HubSpot APIs using Flows, so that regardless of whether you’re a developer or a platform-savvy admin, you can work efficiently with our APIs.
For anyone unfamiliar, POST/CON is Postman’s flagship conference, where developers, product managers, DevOps engineers, and API enthusiasts all converge to shape the future of APIs. HubSpot was proud to return as a sponsor, speaker, and active participant, joining conversations on how APIs are evolving to power more intelligent, connected systems.
HubSpot’s Presence at POST/CON
We didn’t just show up to talk—we came to connect. I had the chance to introduce our brand-new HubSpot Flows Workspace and lead a session titled “Scaling Developer Relations with Postman.” In it, I shared how we’re enabling developers through Postman—from building custom integrations to syncing data and designing workflows that just work.
But we went well beyond the speaking session. Here’s how the HubSpot Developer Relations (DevRel) team showed up throughout the event:
HubSpot Community Meetup - Los Angeles Edition
Ahead of POST/CON, our DevRel Community team hosted an in-person event for HubSpot developers and users in the LA area. It gave folks a chance to meet our team, dive into technical topics, and get their questions answered in real time.
Live Demos on the Postman API Network
Our Developer Advocacy team gave live walkthroughs of our public workspaces on the Postman API Network, showing developers just how quick and intuitive it can be to test, build, and launch with HubSpot’s APIs. We spotlighted:
- HubSpot Public API Workspace – A go-to resource for testing APIs and understanding how to integrate with HubSpot.
- Developer Use Case Workspace – Real-world examples and solutions pulled from our Developer Blog and YouTube tutorials.
- [New] HubSpot Flows Workspace – Our latest offering to help teams automate complex workflows and streamline and automate HubSpot processes.
One-on-One DevRel Discussions
We offered direct 1:1 time with our DevRel team—answering questions, walking through specific challenges, and demoing our Postman workspaces. These conversations were some of the most impactful moments of the conference, and we’re grateful to everyone who joined us.
My Speaking Session (YES, with LEGOs)
In my 45-minute talk, “Scaling Developer Relations with Postman,” I used an interactive LEGO activity (yes, actual bricks) to show how hands-on learning and creative content can make APIs more approachable and more fun.
Insights from the POST/CON Stage
A key theme at POST/CON 2025: APIs are evolving from technical tools into strategic interfaces. They’re becoming the connective tissue between humans, machines, and everything in between.
Postman CEO Abhinav Asthana described APIs as “the interface for both humans and machines,” which really struck a chord. This shift demands more than good documentation—it calls for intentional design, automation, and treating APIs like products with versioning, governance, and clear life cycles.
However, while this vision is exciting for all of us, the path isn’t always clean. A standout panel featuring leaders from our friends at AWS, Meta’s LLaMA, and Postman explored this mess when applied to building with AI and APIs, especially when it comes to orchestrating AI agents through API layers. For devs navigating this hyper-speed landscape, you’ll need tools that support rapid iteration, multi-agent communications, and modular architectures. And you’ll need communities like Postman’s and HubSpot’s to help you debug the parts together.
Community: The Real Hero of POST/CON
As great as the keynotes and demos were, what really stood out at POST/CON 2025 was the people. The tools didn't just fuel the energy; it was about developers experiencing the human connection they've been longing for. The enthusiasm, the curiosity, the willingness to help each other troubleshoot and build—it all reminded us why community is at the heart of developer experience. HubSpot felt proud to contribute to those moments.
HubSpot’s First Dev Community Meetup
To kick things off, our DevRel Community team launched something new: a local, community-led meetup for technical HubSpot users, developers, and partners. It was our first time doing something like this, and the results were awesome.
We set up discussion tables around real-world HubSpot use cases, and the vibe quickly shifted from structured Q&A to open, collaborative conversations. Folks stuck around long after the “formal” part ended, and one thing we kept hearing was, “I didn’t know you could do that with HubSpot.” That was the goal: bring people together, help them learn from each other, and skip the awkward “cold networking” vibe we’ve all experienced.
POST/CON’s Collaborative Spirit
That same collaborative energy carried right into the main conference. Developers weren’t just sitting through sessions—they were jumping into conversations, offering ideas, and building in real time.
Case in point: our LEGO activity during my talk, “Scaling Developer Relations with Postman.” What started as a fun exercise to show how hands-on content can drive better API adoption turned into a group problem-solving session. People who had just met were suddenly deep in collaboration—helping each other “debug” their LEGO builds, iterate on ideas, and laugh through it all.
And the best part? That momentum didn’t stop when the LEGO sets got packed up. Throughout the rest of the conference, conversations kept going—whether at booths, over coffee, or in spontaneous hallway chats—with devs trading ideas on how to use HubSpot and Postman together in smarter ways.
Whether it's around the table at a meetup or a LEGO build at POST/CON, developers thrive when they’re given a space to learn, connect, and build together.
My Personal Takeaway from POST/CON
The conference reinforced something I’ve always believed as both a dev and a developer advocate: technology doesn’t move forward without people connecting around it.
By framing software development as a high-stakes, multiplayer RPG, it couldn’t be more accurate, especially as we move into an era of AI agents, orchestrated workflows, and an increasingly complex AI and API ecosystem. But what stood out to me the most wasn’t just the tools (though they were impressive); it was the way developers came together, supported one another, and shared collaborative ideas.
That’s what made our community meetup, booth session, and my talk so powerful. Observing developers collaborate on problem-solving, share use cases, and actively build at the conference helped me realize that community isn’t just a nice-to-have—it’s an essential co-op mode in the modern development life cycle. And at the heart of that community is the practice of forging intentional partnerships—collaborations that prioritize solving real end-user problems over chasing flashy features.
I left POST/CON energized by what’s ahead—not just better APIs, but better systems built by teams who learn with and from each other.