Ecosystem Mentorship Program

Grow, Guide, and Thrive in the HubSpot Ecosystem

An award-winning, peer-to-peer mentorship program for anyone customizing HubSpot, in any role and any way you build. Open year-round, with flexible paths that create meaningful connections.

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What Is the HubSpot Ecosystem Mentorship Program?

The Ecosystem Mentorship Program is a free program that connects HubSpot users through peer-to-peer mentorship to help you build skills, solve problems, and grow better, together.

Smart matches based on shared goals and complementary skills
Choose from flexible self-paced loops or join structured 3-month mini-cohorts, or both
Connect with a network of growth-minded humans across the HubSpot ecosystem

400+

Participants
55

Countries
50+

Certified Mentors

You're actively customizing HubSpot to solve real problems. Maybe you're tailoring the CRM to fit your business, automating complex processes, connecting systems, or creating AI-powered solutions. Whether you're configuring existing tools or building something entirely new, you're finding ways to make HubSpot work better.

What you'll do:

Complete the Effective Mentoring in the HubSpot Ecosystem course on HubSpot Academy to feel ready for your first meeting
Meet at a cadence that works for your schedule, set clear expectations, and maintain open communication
Guide your mentee through challenges they're facing to help them reach their goals

What you'll get:

Stronger leadership, communication, and mentoring skills
Lasting relationships with other builders that expand your network
Become a certified mentor and build your reputation in the ecosystem

You're building on the platform, have a sense of where you want to go, and are looking for someone to guide you along the way.

What you'll do:

Be proactive with reaching out to your mentor, schedule your first session within 30 days, and communicate clearly when things change
Set goals before or during your first session and add them to Mentorloop to stay aligned with your Mentor
Schedule or Log meetings in Mentorloop to track your progress and share feedback with us

What you'll get:

Personalized 1:1 guidance matched to your goals, skills, and experience
Opportunities for professional development, help navigating career transitions, and access to program events
Guidance from leading builders in the ecosystem

Mini-cohorts bring a focused group of mentors and mentees together around a shared topic for a structured time-bound experience.

What's included:

A 1:1 mentor-mentee match around the cohort topic
Five events to guide your learning and connect with other participants, topic-experts, and product team members.
A shared Group Loop for discussion and connection to ask questions and share what you've learned

How it works with the other paths:

Mini-cohorts are open to existing participants (including those in self-paced loops) and new applicants.

Your 1:1 connection doesn't have to end when the mini-cohort does — pairs have the option to continue as a self-paced loop.

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Grow Your Influence

When you help others solve real problems and reach their goals, you become someone they trust for guidance. Certification, kudos, and community recognition help the wider ecosystem see the difference you make.

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Build Leadership

Mentoring sharpens the skills that matter most: empathy, clear communication, and guiding others through challenges. These skills carry over to every project and team you lead, in the HubSpot ecosystem and beyond.

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Expand Your Network

Build lasting relationships with other professionals you wouldn’t otherwise meet across the ecosystem. Those connections extend beyond your mentee, into their network, their community, and opportunities you can’t anticipate yet.

Build Confidence as a Mentor

The Effective Mentoring in the HubSpot Ecosystem course on HubSpot Academy isn't about learning new skills — it's about bringing together what you know and applying it in a mentoring context.

In just over an hour, you'll build a practical framework for setting clear expectations, asking better questions, and giving feedback that helps your mentee grow. Free, self-paced, and designed to help you feel ready for your first match.

"My first thought about being a mentor was: what if I can't answer every question? During the certification, I realized mentoring isn't about having all the answers. Sometimes it's more about listening, asking the right questions, and helping someone learn how to find the answer themselves — which is often far more valuable than simply giving it."
— Estefania, Mentor

Become a Certified Mentor

Self-Paced 1:1 Loop
Flexible, ongoing, always available
Available
- Applications open year-round
- Matched based on your goals, skills, and availability
- Set your own meeting cadence with your mentor or mentee
- Work toward goals you define together
- Update your availability and profile any time
- Close the loop when your goals are met
Mini-Cohort w/ 1:1 Loop
Guided, 3 month commitment
Available
- Apply up to 7 weeks before start
- Matched around a shared topic, your goals, and skills
- Total of 3 hours meeting with your mentor or mentee
- Collaborate with other participants in the Group Loop
- Series of 5 events per mini-cohort with learning milestones
- Option to continue as a self-paced loop when it's over

Agents in Action — Underway
Events prior to Nov 1st are in Eastern Daylight Time (EDT), events after are in Eastern Standard Time (EST)

Register for Applied Agents [Live Demos]

Oct 20
10 AM EDT

The kick-off for Mini-Cohort 3.0 — Agents in Action is open to all participants in the program. Matches will be revealed live, we'll align on expectations, and we'll share a look at the events planned.

Can't make it live? The recording will be shared in the Group Loop for this mini-cohort.

Oct 29
10 AM EDT

What if you could turn the data already in HubSpot into an agent that helps you work faster and smarter?

Join Becca Stamp, Product Manager, and Davis Mastin, Product Lead, from HubSpot’s Data Hub team for a live, practical workshop where you’ll build along with them.

Working step-by-step in your own HubSpot portal, you’ll use Agent Hub and Agent Builder to turn a business goal into an AI agent grounded in CRM data, connected to the tools it needs, and built to support a real workflow.

Explore Breeze Assistant, agent instructions, actions, knowledge, workflow design, testing, and a customer health scoring use case.

Leave with hands-on experience building an agent and ideas you can apply directly to your own work, products, workflows, or customer solutions.

Watch the recording here

Follow along with the Agent Builder Workbook

Nov 12
11 AM EST

What if you could bring the context already in HubSpot into the AI tools where you work?

Join Robyn Naragon, Product Manager at HubSpot, for a live, practical workshop where you’ll explore how Agent CLI connects HubSpot to third-party AI environments and lets agents work with your CRM data outside the HubSpot UI.

Working with your own HubSpot account, you’ll get hands-on with Agent CLI and explore how it can help you understand your CRM, uncover opportunities, and use HubSpot context across the AI tools and workflows you already use.

You’ll also learn where Agent CLI fits best, including repetitive, bulk, and scheduled work that can benefit from running outside of the HubSpot UI.

Leave with hands-on experience using Agent CLI and ideas for commands, agents, and workflows you can apply directly to your own use cases.

The Recording will be added to YouTube soon!

Follow along with the Agent CLI Workbook

Dec 4
11 AM EST

What does it look like to build agents outside of HubSpot?

Join Sam Siskind, Senior Solutions Architect at HubSpot, and Anže Koprivec, Co-Founder & Managing Director at Scopious Digital, for live demos of agents built outside of HubSpot.

Sam will walk through a headless example in Claude Cowork connected to HubSpot. It takes a campaign from brief to launch: an approved plan, landing pages, blog posts, emails, and workflows, all created in HubSpot from a single conversation.

Anže will walk through how developers can build agents externally, create custom tools, sandboxes and orchestration, and securely distribute access to teams.

Leave with a clearer picture of what’s possible, how to keep a human approval step in the loop, and ideas you can apply to your own work, products, workflows, or customer solutions.

Dec 18
10 AM EST

We'll wrap the mini-cohort with a celebration of progress, reflections from the participants, and a look at what comes next for continued growth.

Complete — Available Recordings Linked Below

Jun 10
11 AM ET

The kick-off for Mini-Cohort 2.0 — Building with AI is open to all participants in the program. Matches were revealed live, we aligned on expectations, and shared a look at the events planned.

Couldn't make it live? The recording was shared in the Group Loop for this mini-cohort.

Jun 18
10 AM ET

A fast-moving Lovable MVP showcase featuring several builders from the community, each sharing a different angle on how they use Lovable to turn ideas into working prototypes.

We’ll explore practical examples, lessons learned, and tradeoffs to help participants better understand what Lovable is great for, where it fits, and how to think about building with AI tools.

The core demo block will run for 30 minutes, with a bonus 15-minute deep dive and optional Q&A for anyone who wants to stick around to round out the hour. Can’t make it live? The recording will be shared in the Group Loop for this mini-cohort.

Watch the recording here

Jul 23
10 AM ET

A live community-led demo showing two different ways to build with Claude Code — with Brandon Dith-Berry, Director of Revenue Operations at Ampleo, building live with AI assistance, and Arno Van de Weyer, Revenue Operations Engineer at Juni, providing real-time guidance, guardrails, and code evaluation.

The contrast between building with AI and coding is the point: you'll see what's possible, what to watch out for, and how to get the most out of AI-assisted development regardless of where you're starting from.

Together, Brandon and Arno will explore a HubSpot-related use case using Claude Code and the Developer MCP Server, giving you a practical look at how builder instincts and developer judgment come together in real time.

Watch the recording here

Aug 21
10 AM ET

A hands-on AI Hackathon-style build event co-hosted with Boris Michel, VP of Growth & Strategy at mpmX and creator of VibeSpot, where mini-cohort participants will build ideas that solve real CRM headaches.

This isn’t about solving the same problem the same way. Participants will choose their own angle, define the problem they want to explore, and use their own AI tools to put what they’ve learned into practice.

This session works best live so participants can build, ask questions, and share what they’re creating in real time.

See what was on the menu

Watch the builder demos and vote

Sep 4
10 AM ET

We wrapped up the mini-cohort with a celebration of progress, reflections from the participants, and a look at what comes next for continued growth.

Couldn't make it live? The recording was shared in the Group Loop for this mini-cohort.

Complete — Available Recordings Linked Below

Feb 2
10 AM ET

The official launch of the always-on Ecosystem Mentorship Program and the kick-off for Mini-Cohort 1.0!

Matches were revealed live, expectations for both self-paced and mini-cohort loops were set, and participants got a full walkthrough of the Developer MCP cohort events planned.

Recording is available in the Group Loop for mini-cohort participants.

Feb 19
1 PM ET

A live demo from HubSpot's Developer Platform Group showing the Developer MCP in action — what it is, what problem it solves, and how to start using it in the IDE or AI tool you already work in.

Jud Waite and Branden Rodgers walked through real use cases and workflows, with clear next steps to get started.

Recording available on YouTube here and in the Group Loop for this mini-cohort.

Mar 26
3:30 PM ET

A live panel with five members of HubSpot's Developer Platform and Developer Relations teams — moderated by Principal Developer Experience Advocate Nikita Jotwani.

Panelists:

Branden Rodgers, Technical Lead II — Developer Platform Group
Joe Yeager, Sr. Software Engineer II — Developer Platform Group
Matt Rollender, Sr. Software Engineer II — Developer Platform Group
Mark Hazlewood, Staff Product Designer — Developer Platform Group
Jon McLaren, Principal Developer Advocate — Developer Relations

Questions covered the biggest community signals: getting your first real win with the Developer MCP, current capability boundaries, IDE setup and known rough edges, and when MCP is genuinely faster than traditional tooling.

Recording available on YouTube here in the Group Loop for this mini-cohort.

Apr 15
11 AM ET

An informal, participant-led session where the cohort came together to share early learnings, questions, and real experiences working with the Developer MCP.

HubSpot Developer Advocates Chris Riley, Dennis Edson, and Jon McLaren joined the conversation — asking questions, sharing perspectives, and running an ad-hoc review of the dev docs all while participants shared what they built.

This session works best live — Recording available in the Group Loop for this mini-cohort.

May 1
10 AM ET

A celebration of everything Mini-Cohort 1.0 accomplished together.

Daniel Jacobson, Director of Product for HubSpot's Developer Platform Group, joined to share reflections and close things out alongside participants.

Three awards recognized standout contributions:

Built Together — Jasmine Ojbro, Silvana Vasquez, and Anton Bujanowski, for demonstrating what it means to build through mentorship through shared problem-solving, curiosity, and contribution
Builder Breakthrough — Shubham Nigam and Mostafa Mabrouk Khedr, for making the leap from technical understanding to building and turning curiosity into real, tangible output
MCP Explorer — Arno Van de Weyer, for exploring what's possible with MCP, pushing beyond the expected, and building at the edge of what's new

Recording available in the Group Loop for this mini-cohort.

It's a very grounding and humbling experience where I was able to share, grow, motivate, stretch, as well as learn. Giving back to the HubSpot community is soul warming.

Ranya Barakat

Mentor

Director, Global Mid-Market Services at Avidly
I learned more from my mentor than I could learn from any paid program.

Miguel Perdomo

Inaugural Mentee

HubSpot Senior Consultant
My goal was to be able to, from start to finish, see how a project was completed—see the discovery call to that project, and see the code written for that. I got to do that through this mentorship. I don't think I'd be able to get that anywhere else outside of an internship.

Ezekiel Swanson

Inaugural Mentee

Tech System Developer
Discovering HubSpot and the HubSpot Developer Community marked the start of both my professional and personal transformation. It has empowered me to manage customer and personal projects with remarkable efficiency and ease.

Anton Bujanowski

Inaugural Mentor

Founder of GraphiSpot