curl --request POST \
--url https://api.hubapi.com/events/custom/2026-03/event-definitions \
--header 'Authorization: Bearer <token>' \
--header 'Content-Type: application/json' \
--data '
{
"includeDefaultProperties": true,
"label": "<string>",
"propertyDefinitions": [
{
"label": "<string>",
"type": "<string>",
"description": "<string>",
"name": "<string>",
"options": [
{
"displayOrder": 123,
"hidden": true,
"label": "<string>",
"value": "<string>",
"description": "<string>"
}
]
}
],
"customMatchingId": {
"primaryObjectRule": {
"eventPropertyName": "<string>",
"targetObjectPropertyName": "<string>"
}
},
"description": "<string>",
"name": "<string>",
"primaryObject": "<string>"
}
'{
"archived": true,
"associations": [
{
"allowsCustomLabels": true,
"cardinality": "ONE_TO_MANY",
"category": "HUBSPOT_DEFINED",
"fromObjectTypeId": "<string>",
"hasAllAssociatedObjects": true,
"hasCascadingDeletes": true,
"hasUserEnforcedMaxFromObjectIds": true,
"hasUserEnforcedMaxToObjectIds": true,
"hidden": true,
"id": 123,
"inverseAllowsCustomLabels": true,
"inverseCardinality": "ONE_TO_MANY",
"inverseHasAllAssociatedObjects": true,
"inverseId": 123,
"inverseName": "<string>",
"isDefault": true,
"isInversePrimary": true,
"isPrimary": true,
"maxFromObjectIds": 123,
"maxToObjectIds": 123,
"name": "<string>",
"portalUniqueIdentifier": "<string>",
"readOnly": true,
"toObjectTypeId": "<string>",
"fromObjectType": "ABANDONED_CART",
"hiddenReason": "DEFAULT",
"inverseLabel": "<string>",
"label": "<string>",
"toObjectType": "ABANDONED_CART"
}
],
"fullyQualifiedName": "<string>",
"id": "<string>",
"labels": {
"singular": "<string>",
"plural": "<string>"
},
"name": "<string>",
"objectTypeId": "<string>",
"properties": [
{
"description": "<string>",
"fieldType": "<string>",
"groupName": "<string>",
"label": "<string>",
"name": "<string>",
"options": [
{
"hidden": true,
"label": "<string>",
"value": "<string>",
"description": "<string>",
"displayOrder": 123
}
],
"type": "<string>",
"archived": true,
"archivedAt": "2023-11-07T05:31:56Z",
"calculated": true,
"calculationFormula": "<string>",
"createdAt": "2023-11-07T05:31:56Z",
"createdUserId": "<string>",
"dataSensitivity": "highly_sensitive",
"dateDisplayHint": "absolute",
"displayOrder": 123,
"externalOptions": true,
"formField": true,
"hasUniqueValue": true,
"hidden": false,
"hubspotDefined": true,
"modificationMetadata": {
"archivable": true,
"readOnlyDefinition": true,
"readOnlyValue": true,
"readOnlyOptions": true
},
"referencedObjectType": "<string>",
"sensitiveDataCategories": [
"<string>"
],
"showCurrencySymbol": true,
"updatedAt": "2023-11-07T05:31:56Z",
"updatedUserId": "<string>"
}
],
"comboEventRules": {
"composingRules": [
{
"count": 123,
"eventTypeId": "<string>",
"propertyFilters": [
{
"filterType": "PROPERTY",
"operation": {
"includeObjectsWithNoValueSet": true,
"operationType": "<string>",
"operator": "HAS_EVER_BEEN_EQUAL_TO",
"operatorName": "<string>",
"propertyType": "bool",
"value": true,
"defaultValue": "<string>",
"renderSpec": "<string>"
},
"property": "<string>",
"context": {
"objectTypeId": "<string>"
},
"filterInsightsId": 123,
"frameworkFilterId": 123
}
],
"lookbackWindowDays": 123
}
],
"operationType": "AND",
"ruleBranches": "<array>"
},
"createdAt": "2023-11-07T05:31:56Z",
"createdUserId": 123,
"customMatchingId": {
"primaryObjectRule": {
"eventPropertyName": "<string>",
"targetObjectPropertyName": "<string>"
}
},
"description": "<string>",
"primaryObject": "<string>",
"primaryObjectId": "<string>",
"trackingType": "APP_EVENT",
"updatedAt": "2023-11-07T05:31:56Z",
"updatedUserId": 123
}curl --request POST \
--url https://api.hubapi.com/events/custom/2026-03/event-definitions \
--header 'Authorization: Bearer <token>' \
--header 'Content-Type: application/json' \
--data '
{
"includeDefaultProperties": true,
"label": "<string>",
"propertyDefinitions": [
{
"label": "<string>",
"type": "<string>",
"description": "<string>",
"name": "<string>",
"options": [
{
"displayOrder": 123,
"hidden": true,
"label": "<string>",
"value": "<string>",
"description": "<string>"
}
]
}
],
"customMatchingId": {
"primaryObjectRule": {
"eventPropertyName": "<string>",
"targetObjectPropertyName": "<string>"
}
},
"description": "<string>",
"name": "<string>",
"primaryObject": "<string>"
}
'{
"archived": true,
"associations": [
{
"allowsCustomLabels": true,
"cardinality": "ONE_TO_MANY",
"category": "HUBSPOT_DEFINED",
"fromObjectTypeId": "<string>",
"hasAllAssociatedObjects": true,
"hasCascadingDeletes": true,
"hasUserEnforcedMaxFromObjectIds": true,
"hasUserEnforcedMaxToObjectIds": true,
"hidden": true,
"id": 123,
"inverseAllowsCustomLabels": true,
"inverseCardinality": "ONE_TO_MANY",
"inverseHasAllAssociatedObjects": true,
"inverseId": 123,
"inverseName": "<string>",
"isDefault": true,
"isInversePrimary": true,
"isPrimary": true,
"maxFromObjectIds": 123,
"maxToObjectIds": 123,
"name": "<string>",
"portalUniqueIdentifier": "<string>",
"readOnly": true,
"toObjectTypeId": "<string>",
"fromObjectType": "ABANDONED_CART",
"hiddenReason": "DEFAULT",
"inverseLabel": "<string>",
"label": "<string>",
"toObjectType": "ABANDONED_CART"
}
],
"fullyQualifiedName": "<string>",
"id": "<string>",
"labels": {
"singular": "<string>",
"plural": "<string>"
},
"name": "<string>",
"objectTypeId": "<string>",
"properties": [
{
"description": "<string>",
"fieldType": "<string>",
"groupName": "<string>",
"label": "<string>",
"name": "<string>",
"options": [
{
"hidden": true,
"label": "<string>",
"value": "<string>",
"description": "<string>",
"displayOrder": 123
}
],
"type": "<string>",
"archived": true,
"archivedAt": "2023-11-07T05:31:56Z",
"calculated": true,
"calculationFormula": "<string>",
"createdAt": "2023-11-07T05:31:56Z",
"createdUserId": "<string>",
"dataSensitivity": "highly_sensitive",
"dateDisplayHint": "absolute",
"displayOrder": 123,
"externalOptions": true,
"formField": true,
"hasUniqueValue": true,
"hidden": false,
"hubspotDefined": true,
"modificationMetadata": {
"archivable": true,
"readOnlyDefinition": true,
"readOnlyValue": true,
"readOnlyOptions": true
},
"referencedObjectType": "<string>",
"sensitiveDataCategories": [
"<string>"
],
"showCurrencySymbol": true,
"updatedAt": "2023-11-07T05:31:56Z",
"updatedUserId": "<string>"
}
],
"comboEventRules": {
"composingRules": [
{
"count": 123,
"eventTypeId": "<string>",
"propertyFilters": [
{
"filterType": "PROPERTY",
"operation": {
"includeObjectsWithNoValueSet": true,
"operationType": "<string>",
"operator": "HAS_EVER_BEEN_EQUAL_TO",
"operatorName": "<string>",
"propertyType": "bool",
"value": true,
"defaultValue": "<string>",
"renderSpec": "<string>"
},
"property": "<string>",
"context": {
"objectTypeId": "<string>"
},
"filterInsightsId": 123,
"frameworkFilterId": 123
}
],
"lookbackWindowDays": 123
}
],
"operationType": "AND",
"ruleBranches": "<array>"
},
"createdAt": "2023-11-07T05:31:56Z",
"createdUserId": 123,
"customMatchingId": {
"primaryObjectRule": {
"eventPropertyName": "<string>",
"targetObjectPropertyName": "<string>"
}
},
"description": "<string>",
"primaryObject": "<string>",
"primaryObjectId": "<string>",
"trackingType": "APP_EVENT",
"updatedAt": "2023-11-07T05:31:56Z",
"updatedUserId": 123
}Supported products
Required Scopes
The access token received from the authorization server in the OAuth 2.0 flow.
Human readable label for the event for display in HubSpot's UI.
List of custom properties on event
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A description of the event that will be shown as help text in HubSpot.
Internal event name, which must be used when referencing the event from the API. If a name is not supplied, one will be generated based on the label. The name does not include the pe<PORTAL_ID>_ prefix used when sending event completions.
The object type to associate this event to. Can be one of CONTACT, COMPANY, DEAL, TICKET. If no value is supplied, will default to CONTACT.
successful operation
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APP_EVENT, AUTOCAPTURE_EVENT, CLICKED_ELEMENT, COMBO_EVENT, CUSTOM_SCRIPT, IMPORT, MANUAL, PROPERTY_CHANGE, VISITED_URL, WEBHOOK Was this page helpful?