On February 28, 2024, we had the privilege of engaging with our app partners to unveil the abundant opportunities HubSpot's Customer Platform offers. Strengthening our APIs is pivotal in empowering our app partners to craft tailored solutions that meet our mutual customers' evolving automation and integration needs.
Expanding API capabilities
Recently, we introduced several new and updated APIs that are already making waves, like features to unlock more commerce-related app experiences with:
- Access to read, write, update, and delete order and cart functionality.
- Read-only object support for invoices, subscriptions, and payments.
- The ability to manage currencies, including setting currency, creating additional, and updating currency exchange rates.
- Splitting deals to help manage rep collaboration and more complex sales motions.
Empower your sales, service, and marketing teams with enhanced functionality and meaningful access to critical information with:
- Access to read, write, update, and delete lists functionality.
- The new ability to bulk read, write, and delete leads for more accurate, advanced reporting.
- More ways to define and track unique business activity with custom events.
- Getting more from rich customer interactions with Conversations API.
Additionally, we improved marketplace analytics, including page views and conversion rates, and install/uninstall data. We also made it easier for users to find your app with recommendations and enhanced marketplace search.
Just the beginning
Exciting as these API advancements are, they merely scratch the surface of what's to come. HubSpot remains steadfast in delivering new functionalities to our app developers and redefining how applications are conceived and built. Expect forthcoming APIs facilitating deeper platform integrations, increased automation capabilities, and enriched e-commerce solutions. Moreover, next year, we will introduce enhanced tools for application development and more surface areas to add value inside HubSpot.
Our App ecosystem plays a pivotal role in enabling our customers to advance their businesses through HubSpot, and the ingenuity of our app developers is instrumental in ensuring that cutting-edge functionalities reach their hands.
As we approach the second half of this year, we plan to accelerate how developers can bring their unique capabilities to the HubSpot Customer Platform. So, we invite you to connect with us in person at INBOUND 2024 and stay updated on developer news. We're committed to fostering an environment where external developers thrive and build even better solutions.