Ecosystem partners and customers can now build and manage their own AI connectors to the (Beta) HubSpot Remote MCP (Model Context Protocol) Server through a streamlined self-service interface. This public beta builds on the initial release of the HubSpot Remote MCP Server and simplifies the experience of creating and managing AI connectors directly.
What’s Changing?
A new MCP Auth Apps UI has been added to the HubSpot Developer Platform to allow ecosystem partners and customers to build and manage their own AI connectors to the HubSpot Remote MCP Server through a streamlined and fully self-service experience.
An earlier public beta, released on September 1, 2025, introduced the HubSpot Remote MCP Server available across all hubs and tiers. However, connector creation and management still relied on other platform developer tools intended for apps providing more functionality in HubSpot.
With this update, partners and customers can independently manage the full connector lifecycle using the new UI, including:
- A dedicated MCP Auth Apps section in the HubSpot Developer Platform
- Creating new MCP connectors through a self-service interface
- Modifying and maintaining connector settings through the UI
- Securely access their OAuth 2.1 credentials for integrating external systems with the HubSpot Remote MCP Server
End-user installation permissions for these apps are now managed automatically, giving customers full control over what HubSpot data they share via the MCP server connection without requiring partners to manually configure or manage permissions.
For implementation details, see the developer documentation.
When is it happening?
- The initial public beta for the HubSpot Remote MCP Server went live on September 1, 2025.
- A new public beta for self-service connector creation and management using the MCP Auth Apps UI for ecosystem partners and customers went live on January 13, 2026.
Questions or comments? Join us in the developer forums.