HubSpot Developer Blog

Posts by Nikita Jotwani

Nikita Jotwani is the Principal Developer Experience Advocate at HubSpot, where she leads strategic platform driven storytelling to help developers solve real problems. Nikita believes the best DevRel comes from listening to developers first, then building stories around what they actually need.

How to CODE: Simplifying the Developer Experience with HubSpot

Nov 13, 2025

Developers don’t come to HubSpot asking for a tool. They come with a customer problem to solve. In our early days, they would meet documentation that explained how an API works, but not ...

Optimizing Developer Docs in the Age of AI: Our Mintlify Migration Story

Oct 9, 2025

We rebuilt our developer docs and migrated to Mintlify. This wasn’t just a tooling upgrade. It was a shift in how we think about developer education in an AI-native world.

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Posts by Nikita Jotwani

How to CODE: Simplifying the Developer Experience with HubSpot

Optimizing Developer Docs in the Age of AI: Our Mintlify Migration Story