HubSpot Developer Blog

Posts by Nikita Jotwani

Nikita Jotwani is a Principal Developer Advocate on the Ecosystem team at HubSpot, where she works on how developers experience HubSpot's MCP across docs, tooling, and content. She has spent over a decade in DevRel. She lives in New York City, where she dances, lifts, and is in slow, ongoing negotiations with a muscle-up. Most of her best ideas arrive while she's upside down.

How to Scope a HubSpot Build Before Asking AI for Help

Aug 18, 2026

The fastest way to get a disappointing answer from AI is to start with a product name. Most builders do not get stuck because they picked the wrong tool. They get stuck because they started with a tool at all. ...

How to Safely Experiment with AI in HubSpot Before You Touch Real Data

Jul 20, 2026

If you've ever opened a new AI feature in HubSpot, felt genuinely excited about what it could do, and then immediately closed the tab - high-five, I see you. The hesitation is real. It's the feeling of ...

How to build a Notion database with the HubSpot Dev MCP and Claude Code

May 1, 2026

Consider what goes into building with a new MCP server. You're not just learning a new tool; you're learning a workflow with its own patterns, edge cases, and best practices. HubSpot's Dev MCP is well-designed (if I do say so myself!) and ...

How to CODE: Simplifying the Developer Experience with HubSpot

Nov 13, 2025

Developers don’t come to HubSpot asking for a tool. They come with a customer problem to solve. In our early days, they would meet documentation that explained how an API works, but not ...

Optimizing Developer Docs in the Age of AI: Our Mintlify Migration Story

Oct 9, 2025

We rebuilt our developer docs and migrated to Mintlify. This wasn’t just a tooling upgrade. It was a shift in how we think about developer education in an AI-native world.