Create a new event type. The event type should represent an action that can take place in your platform, and act as the template for individual events. You must create an event type before you can create individual events.
By default, event types are created for contacts, but it's possible to create event types for companies or deals using the
Note: Event properties cannot be named
lookup. These tokens are reserved as helpers by the library used to render events in-app, Handlebars.js. For more information, check out the Handlebars.js docs here.