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Chess, Magic, and AI

Safe Harbor Statement (AKA how you know it's worth a read). In this post, I'll make statements related to our business that may be considered forward- looking within the meaning of Section 27A of the Securities Exchange Act of 1933 as amended and...
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How to Improve Webpage Speed: Tips & Best Practices

Creating a user-friendly, fast-loading website with the HubSpot CMS can feel challenging at first. However, with the right knowledge and guidance, you can rise to the top. Fortunately, HubSpot takes care of the most complex aspects, like managing...
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Why ML Recommendations Matter: Building a Custom Solution with HubSpot and AWS (Part 2: Inference Phase)

In our first blog post, “Why ML Recommendations Matter: Building a Custom Solution with HubSpot and AWS”, we explored the rising importance of personalized customer experiences in B2C and B2B environments. We introduced a project that demonstrates...
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How to Manage OAuth Tokens Without Extra Storage Fees

Handling OAuth tokens securely is a top priority for developers building public apps with HubSpot. While AWS Secrets Manager is a go-to solution for secure storage, its $0.40 or more per install charge (depending on your region, number of installs,...
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Why ML Recommendations Matter: Building a Custom Solution with HubSpot and AWS (Part 1: Training Phase)

In our first blog post, “Why ML Recommendations Matter: Building a Custom Solution with HubSpot and AWS,” we discussed the increasing demand for personalized customer experiences in B2C and B2B contexts. We also introduced a project demonstrating...
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Trick or treat? Security tips for developers

It's October, and every marketer out there is chiming in about things being spooky. It's all in good fun, but that said, there are things worth being a little scared of, like ensuring you keep your clients, yourself, and your company safe. It's...
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A Developer's Recap of INBOUND 2024

I can’t believe it’s already been over a month since INBOUND. Time has flown by, and I’m still wrapping my head around everything I learned over the three days. INBOUND brought together some of the best HubSpot developer community members together...
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How to Leverage the Custom Channels API to Build a Custom Messaging Integration

The Custom Channels API was recently released for public beta because customers and developers alike needed an omnichannel solution to centralize their communication data and interactions.
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Why ML Recommendations Matter: Building a Custom Solution with HubSpot and AWS

In today’s marketplace, customer expectations are higher than ever. Whether in B2C (Business-to-Consumer) or B2B (Business-to-Business), buyers demand personalized experiences that cater to their unique needs. To meet this demand, businesses are...
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Meet App Cards Powered by UI Extensions

There’s now a more modern and flexible framework for building dynamic apps in HubSpot. UI extensions are the first step toward a more open platform where you can craft deeper experiences that integrate seamlessly with the rest of HubSpot. Tomorrow,...
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