We're changing the labels for some of the HubSpot-defined associations between companies and other CRM objects.

What's changing?

Associations with the label Primary Company will be changing to <ObjectType> with Primary Company. For example, for the primary association between a contact and a company, the label will be Contact with Primary Company. This same pattern will be used for all other HubSpot-defined associations that use the Primary Company label (e.g. Deal with Primary Company, etc.).

Please note that labels should not be relied on for integrations, and that only the typeId should be used for any programmatic reference to an association. No typeId will be affected by this change.

When is this happening?

These labels will be updated on February 19, 2024.

Please let us know if you have any questions by joining our discussion in the community.