Trust is a core part of the HubSpot platform and identity plays a key role. Users want to verify whether they can trust each app developer with their business data.

Starting today, developers will be able to identify themselves and their apps to users by adding a verified domain. Once verified, this domain will appear to users during install.

Starting January 25, 2021 users will be notified of the status of each app during install. We will warn users installing off-marketplace apps without verified domains. We will inform users installing off-marketplace apps with verified domains that HubSpot has not reviewed them.

Note that apps listed on our marketplace don’t need to verify their domains, and will not feature the developer identity warning banner.

If you have any questions or comments, please leave a note in the forum thread.